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Blog & reports

Gemma Maidment says:

5 new courses to get your teeth into

Digital doesn't stand still So to help you keep on top of new trends we've launched 4 brand new training courses to add must have skills to your digital armoury: Want to manage effective lean, waterfull or scrum projects? Agile project management is for you! Learn ...

Andy Ingle says:

User-centred design and Sitecore

What is Sitecore and how can it help you? Marketing departments everywhere are ablaze with talk of Sitecore, the amazing new 'experience platform' that will revolutionise their web presence. But what is it and how can you make it work for ...

Gemma Maidment says:

A Macmillan Coffee Morning with a difference...

On Friday 26th September at 11:30am Webcredible opened its doors and welcomed the great and good to join us for a Macmillan Coffee Morning with a difference at our London Bridge offices. Rather than host a coffee and cake morning we ...

Trenton Moss says:

Our award winning Visualizer app for Dulux

The amazing augmented reality app which we conceived and designed for Dulux has been shortlisted for a number of awards: The Dadi's - A second place commendation in the usability category UK IT Awards - Short listed for innovative app of the year UX UK ...

Pete Broadbent says:

UX SMEs + IT transformation = Success

We attended the Tech Market View (TMV) annual IT Trends presentation last night. TMV provides authoritative research and analysis on the technology scene and their opinions are very well respected. The theme of the evening was 'The Race for Change' and the audience ...

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latest industry reports

Travel industry user experience report 2014

Make your digital channels take off! In this report Webcredible benchmarks 9 of the top travel providers against a set of 8 key user experience heuristics. This report will give anyone in the travel industry a guide to improving their customer experience.

Download report (PDF - 2.8MB)

Education user experience report 2013

University websites - who's making the grade? This report benchmarks 10 UK universities against 10 key areas of user experience, it is an essential guide for anyone responsible for increasing student uptake at educational institutions.

Download report (PDF - 2.8MB)

Omni-channel customer experience report

Get ahead of the game and read about how omni-channel can improve your business and marketing strategy by focusing on the customer, not the technology and learn how to implement seamless brand interactions that your customers are demanding.

Download Omni-channel customer experience report (PDF - 3.1MB)

Reports archives

2012

Video on Demand in 2012

First published: June 2012

This short report aims to review the user experience and digital implementation of the newcomers' platforms, analyse the changes in the market since 2010 and assess how traditional broadcasters have updated their services to meet users growing needs.

Download Video on Demand report (PDF - 1.2MB)

mCommerce customer experience report

First published: June 2012

The mobile shopping behavior report uncovers key drivers and barriers affecting the adoption of smartphones & mCommerce from an in-depth user research study.

Download mCommerce customer experience report (PDF - 453kb)

2011

Multichannel Retail Customer Experience Report

First published: November 2011

The Multichannel Retail Customer Experience Report provides full analysis, guidelines, and real examples that review the state of cross-channel brand experience in the retail sector.

Download the Multichannel Retail Customer Experience report (PDF - 1.4MB)

Flights Online 2011: Ensuring your site takes off

First published: August 2011

The annual Flights Online study examines the level of usability and user experience of the top 20 UK travel agent and airline carrier websites. The report analyses each website against our best practice guidelines, and provides a league table showing this year's results and any changes from last year's rankings.

Download the Flights Online 2011 report (PDF - 1.1MB)

360° news provider overview: An independent evaluation of the user experience across channels

First published: July 2011

The 2011 '360' news provider overview' report provides full feedback, comparisons and league table ratings for the UK's top 10 written news providers' cross channel experience.

Download the 360° news provider overview report (PDF - 1.8MB)

The Future of Online Content: An International Perspective

First published: March 2011

  • Reviews the key trends in the consumption of online content, both devices and methods
  • Analysis of content menetisation models - what works, what doesn't, and why
  • Examines how the nature of content will change in response to new consumption patterns

Download the Future of Online Content report (PDF - 141KB)

2010

Energy and Water Supplier Website Usability

First published: November 2010

  • Updated version of our annual guide to the best utility sites
  • Evaluates the websites of 24 UK energy and water suppliers
  • Provides essential guidelines for utility websites

Download the Energy and Water Supplier Website Usabilityreport (PDF - 2.3MB)

Ecommerce Usability for High Street Retailers

First published: October 2010

  • Updated version of our annual guide to the best ecommerce sites
  • Assesses the websites of 20 of the UK's leading high street retailers
  • Provides 20 essential guidelines for ecommerce websites

Download the Ecommerce Usability for High Street Retailersreport (PDF - 1Mb)

Video on Demand: Playing Catch Up

First published: October 2010

  • Assesses the usability of 6 broadcaster VoD websites
  • Provides 10 essential guidelines for web usability
  • Identifies key trends in VoD websites

Download the Video on Demandreport (PDF - 1.5Mb)

Local Council Websites: The Devil Is in the Detail

First published: July 2010

  • Updated version of our annual guide to the best council websites
  • Assesses the usability of the 20 leading UK council websites
  • Provides 20 essential guidelines to which every council website should adhere

Download the Local Council Websitesreport (PDF - 1.3Mb)

World Cup Websites: All to Play For

First published: June 2010

  • Evaluates the usability of the main World Cup-focused websites
  • Provides 10 best practice usability guidelines for websites
  • Guidelines can be transferred to other information-driven sites

Download the World Cup Websitesreport (PDF - 1.9Mb)

Flights Online: Ensuring Your Site Takes Off

First published: June 2010

  • Examines the website usability of 20 UK travel agents and airlines
  • Provides 20 essential guidelines for flight booking processes
  • Identifies key trends in online travel websites

Download the Flights Onlinereport (PDF - 1.1Mb)

Political Party Websites: Poor Communication with Users

First published: April 2010

  • Evaluates the usability of the 10 main UK political parties
  • Provides 20 essential guidelines to which every political party website should adhere
  • Guidelines can be transferred on to other information-driven sites

Download the Political Party Websitesreport (PDF - 1.4Mb)

Ecommerce Accessibility for High Street Retailers

First published: February 2010

  • Updated version of our annual guide to the most accessible ecommerce sites
  • Evaluates the website accessibility of the UK's leading high street retailers
  • Based on real world accessibility (not merely box ticking)

Download the Ecommerce Accessibility for High Street Retailersreport

2009

Energy and Water Supplier Website Usability

First published: November 2009

  • Updated version of our annual guide to the best utility sites
  • Evaluates the websites of 17 UK energy and water suppliers
  • Provides 20 essential guidelines for utility websites

Download the Energy and Water Supplier Website Usabilityreport (PDF - 1.2Mb)

Ecommerce Usability for High Street Retailers

First published: October 2009

  • Updated version of our annual guide to the best ecommerce sites
  • Assesses the websites of 20 of the UK's leading high street retailers
  • Provides 20 essential guidelines for ecommerce websites

Download the Ecommerce Usability for High Street Retailersreport (PDF - 1.3Mb)

Future comparisons: What's next for price comparison websites

First published: August 2009

  • Comprehensive look at the changing face of price comparison websites
  • Major UK financial comparison sites featured
  • Recommendations on how sites can develop to facilitate future growth

Download the Future comparisonsreport (PDF - 363kb)

Local Council Websites: Inching in the Right Direction

First published: July 2009

  • Updated version of our annual guide to the best council websites
  • Assesses the usability of the 20 leading UK council websites
  • Provides 20 essential guidelines to which every council website should adhere

Download the Local Council Websitesreport (PDF - 1.3Mb)

Flights Online: Ensuring Your Site Takes Off

First published: April 2009

  • Updated version of our annual guide to the best flight booking sites
  • Assesses the website usability of 20 UK travel agents and airlines
  • Provides 20 essential guidelines for flight booking processes

Download the Flights Onlinereport (PDF - 1.1Mb)

Ecommerce Accessibility for High Street Retailers

First published: February 2009

  • Updated version of our annual guide to the most accessible ecommerce sites
  • Evaluates the website accessibility of the UK's leading high street retailers
  • Based on real world accessibility (not merely box ticking)

Download the Ecommerce Accessibility for High Street Retailersreport (PDF - 555kb)

Screen Reality: 3 Screen Convergence in 2009

First published: January 2009

  • Comprehensive look at previous and current convereged services
  • PC, TV and mobile platforms covered
  • Predictions on likely developments in convereged services

Download the Screen Realityreport (PDF - 130kb)

2008

Energy and Water Supplier Website Usability

First published: November 2008

  • Updated version of our annual guide to the best utility sites
  • Evaluates the websites of all the UK's energy and water suppliers
  • Provides 20 essential guidelines for utility websites

Download the Energy and Water Supplier Website Usabilityreport (PDF - 1.1Mb)

Ecommerce Usability for High Street Retailers

First published: October 2008

  • Updated version of our annual guide to the best (& worst) ecommerce sites
  • Assesses the websites of 20 of the UK's leading high street retailers
  • Provides 20 essential guidelines for ecommerce websites

Download the Ecommerce Usability for High Street Retailersreport (PDF - 886kb)

Local Council Websites: Good, But No Cigar

First published: June 2008

  • Updated version of our annual guide to the best council websites
  • Assesses the usability of the 20 leading UK council websites
  • Provides 20 essential guidelines to which every council website should adhere

Download the Local Council Websitesreport (PDF - 2.4Mb)

2007

Ecommerce Accessibility for High Street Retailers

First published: December 2007

  • Evaluates the accessibility of the UK's leading high street retailers' websites
  • Provides 20 essential accessibility guidelines for ecommerce websites
  • Based on real world accessibility (not merely box ticking)

Download the Ecommerce Accessibility for High Street Retailersreport (PDF - 936kb)

Ecommerce Usability for High Street Retailers

First published: October 2007

  • Updated version of our annual guide to the best (& worst) ecommerce sites
  • Assesses the websites of 20 of the UK's leading high street retailers
  • Provides 20 essential guidelines for ecommerce websites

Download the Ecommerce Usability for High Street Retailersreport (PDF - 1.7Mb)

Energy and Water Supplier Website Usability

First published: October 2007

  • Evaluates the websites of all the UK's energy and water suppliers
  • Provides 20 essential guidelines for ecommerce websites
  • Guidelines can be transferred across other information and transaction-based sites

Download the Energy and Water Supplier Website Usabilityreport (PDF - 1.9Mb)

Local Council Websites: Design by Committee?

First published: August 2007

  • Assesses the usability of the 20 leading UK council websites
  • Provides 20 essential guidelines to which every council website should adhere
  • Guidelines can be transferred on to other information-driven sites

Download the Local Council Websitesreport (PDF - 2.4Mb)

Driving Online Sales for Motor Insurance

First published: April 2007

  • Assesses the usability of 20 major UK car insurance providers' websites
  • Provides 20 essential guidelines for the quote process
  • Guidelines can be transferred across most online applications and transactions

Download the Driving Online Sales for Motor Insurancereport (PDF - 1.2Mb)

Ecommerce Usability for Valentine Etailers

First published: February 2007

  • Evaluates the websites of 20 of the UK's leading Valentine etailers
  • Uses the same ecommerce guidelines as the High Street Retailers report
  • Provides 20 essential guidelines for ecommerce websites

Download the Ecommerce Usability for Valentine Etailersreport (PDF - 1.5Mb)

2006

Ecommerce Usability for High Street Retailers

First published: November 2006

  • Evaluates the websites of 20 of the UK's leading high street retailers
  • Provides 20 essential guidelines for ecommerce websites
  • Based on usability testing with over 1000 participants

Download the Ecommerce Usability for High Street Retailersreport (PDF - 1.67Mb)

Online Travel Sector Usability Report

First published: September 2006

  • Offers top 10 guidelines for an online flight booking process
  • Also provides 11 bonus guidelines and ideas
  • Guidelines are transferable to other online travel sectors

Download the Online Travel Sector Usability Reportreport (PDF - 529kb)

2005

Web Usability Guide

First published: April 2005

  • Comprehensive introduction to usability
  • Expert guidelines on web writing and ecommerce
  • Learn how to plan, run and analyze usability tests

Download the Web Usability Guidereport (PDF - 277kb)

2004

Web Accessibility Guide

First published: July 2004

  • Comprehensive introduction to accessibility
  • Learn what web accessibility actually is
  • Find out what your legal requirements are

Download the Web Accessibility Guidereport (PDF - 243kb)

Latest newsletter

In the March 2014 issue #117:

Read our monthly newsletter online, this month including:

  • Blog highlights from February
  • We're recruiting!
  • Travel Industry UX report
  • We're coming to NYC
  • Webcredible turns 10!
  • May preview

Read the newsletter online

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