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Current vacancies

If you want to work at Webcredible we’re currently looking for talented people to fill the following positions:

  • User experience consultants – Webcredible, the London-based customer experience agency, is recruiting! We’re looking for user experience consultants on a permanent basis to join our growing team in London, UK. You’ll work on a variety of large & small UX research & design projects for a range of clients

For more details and how to apply, visit the jobs page

The best thing about working at Webcredible is our fantasti… well, don’t take our word for it. Here’s what our employees think are the best things about working here.

Transcript…

The best things about working at Webcredible are…

  • The people
  • The way we work with our clients
  • Unlimited holiday
  • We support, help each other and constantly learn
  • The interesting people we meet everyday
  • Fun, even when you’re stressed out it’s good fun
  • and its good craic

I’m Suvi (@kavasuv), an SEO specialist from Finnish digital marketing agency, Tulos Helsinki. For three weeks in October I had a chance to work from Webcredible’s office in London. While doing my own, normal tasks in a new environment, I tried to absorb knowledge about user experience and in particular, information architecture. This office swap was part of the International Geek Exchange, a program my colleague developed. The idea behind the International Geek Exchange is that staff from digital agencies around the world visit each others offices, share their expertise and learn in a new environment.

Time I would have otherwise spent in team meetings and doing other internal tasks was now available for learning from the brilliant minds at Webcredible (and teaching them a thing or two as well). Based on my experiences at Webcredible, I’d like to share four points where I think UX and SEO meet…

1. Designing information architecture

For a search engine optimiser, information architecture (IA) is all about keyword research and internal linking patterns. At Webcredible I had a chance to see the IA design process from a UX point of view, which has a much wider framework for arranging information on a website.

It is clear that after conducting keyword research, no matter how specific it is, you can’t hide behind the and claim that “oh, I have my keyword research done, now I know what my users are looking for and what they want”. Information design and user testing is imperative to the success of SEO and UX. However, keyword research is still a must when labelling your navigation and guiding content creation.

2. Content strategy

For at least the last  two years SEO professionals have been buzzing with talk of content strategies and content marketing. Creating a content strategy is part of the IA design process but is essential to SEO too.

If you are able to deliver contextually relevant, fascinating and engaging content targeted to your users, you can expect better rankings in search results. That is why content strategy is at the heart of both SEO and UX.

3. Helping clients with site renewals

In my line of work it’s easy to see how the internet is constantly changing. There always seems to be a site renewal going on or waiting just around the corner. Sometimes there is a UX or design agency involved but I find that with smaller clients I often end up commenting on usability issues, lay-outs or even drawing wireframes as a part of our ongoing SEO service.

While helping a client to survive as a winner through a site renewal, I don’t know how I could manage without knowing quite a lot about UX best practice. Working in digital I believe you can never know too much.

4. Designing for users, not search engines

A shared goal of those designing UX and practising SEO is doing it for users. Luckily the days are long gone when SEO was considered an obscure art dedicated to idolatry of the all-mighty Google. Usability and user-friendliness are factors which Google takes into account when arranging search results for their users; one might even call them ranking factors. Google now focuses less on links and keyword density and more, for example, on:

  • Domain-level topical authority
  • Relevant and descriptive content
  • Semantic connectivity (Here’s what Moz has to say about it)
  • How easy a website is to navigate
  • Internal linking patterns
  • Page loading times

The most important thing I think SEOs should adopt from user experience designers is user testing. We shouldn’t just cling to our first hypothesis, if we really want to achieve better digital experiences SEOs should start testing with real users.

I hope that even these four small examples can convince you that SEO and UX are by no means competing fields but they are very closely related. After all, there is no point in designing an amazing, user-centred website if no one will ever find it!

I want to thank Webcrebile for this great experience and I really can’t recommend Geek Exchange enough – I’m travelling back home with bunch of new ideas and inspiration for my work. We at Tulos are looking forward to hosting a visitor from Webcredible in the future!

PRESS RELEASE:

We’re really excited to share the following press release announcing some exciting news about our latest work with AkzoNobel!

The pioneering Visualizer app launched by AkzoNobel’s Decorative Paints business earlier this year has won a prestigious honor at the 2014 UK IT Industry Awards.

A world first in augmented reality technology, the free app enables users to see in real time what a room will look like in a wide range of different colors – before any paint is applied to the wall. The innovation beat seven other finalists in the Innovative Mobile App of the Year category.

“Color has the power to change people’s lives and we’re delighted to have been recognized for an innovation which is designed to give consumers and professionals more confidence and inspiration,” said Corinne Avelines, Global Head of Digital & eCommerce at AkzoNobel Decorative Paints.

“The Visualizer gives people the freedom to experiment and make bolder choices and highlights how we are increasingly embracing digital innovations alongside our product innovations in order to solve problems for consumers and ultimately grow our business.”
Marketed through the company’s decorative paints brands (Dulux in the UK, Coral in Brazil and Flexa in the Netherlands, for example) the app was developed after talking to more than 5,000 customers, designers and painters.

The core innovation behind the Visualizer is the Computer Vision technology which enables the user to apply realistic virtual paint to their walls, in real-time, without affecting picture frames and other furniture. Compatible with both Android and iOS devices, it is currently available in 44 countries and will continue to be rolled out over the coming months. “We’re always looking for ways to share our global color expertise and encourage customers to express themselves through the use of color,” added Avelines. “Enabling people to picture rooms before they paint them is not only fun, it’s also a great way of combining digital technology with personal design vision.”

The app was developed in partnership with String, Tessella and Webcredible, while the award was presented in recognition of the most effective and innovative use of collaborative technology.

To download the app, visit the Apple store or Google Play and search for Visualizer, plus the name of your local AkzoNobel paint brand.

We’re really excited to announce that we’ll be running a user experience in higher education roundtable on 5th December.

As well as the roundtable we’ve revisited our 2013 user experience in higher education report and updated our findings. So, what has changed in the last 12 months?

What you’ll learn?

The sessions will be chaired by lead UX consultant, Alex Baxevanis. During the session you’ll:

  • Learn about the UX best practises that will help you provide the best possible customer experience
  • Meet with your peers and  our experts to share new ways of thinking
  • Find out how we have helped HE institutions (including UAL, Sussex and Queens) develop integrated and successful digital strategies

When is it?

We’re running two roundtables, in the morning and afternoon of 5th December:

  • Morning: 9:30 – 11:30 AM
  • Afternoon:14:00 – 16:00 PM

Is it for you?

This event is perfect if you are:

  • Working within Higher Education and have responsibility for the management and/or marketing of digital platforms
  • Interested in finding out how improving the online experience of your institution can help attract students

The event is completely free, all you have to do is register your interest and we look forward to seeing you at our London Bridge HQ. Should you have any queries relating to the event please do not hesitate to let us know.

So, you’ve heard a lot about agile projects but you’re not really sure what agile project management is all about? Fear not, Webcredible’s Head of Delivery – Charlie Davis – talks about agile project management giving you a quick intro into:

  • What are the key elements of an agile project?
  • What does working in a ‘sprint’ mean?
  • If you already work in project management how can adopting agile principals such as collaboration and working in co-locations with your clients help you achieve your goals effectively and efficiently?

Watch our video and find out why Charlie (along with UX consultant Andy) has developed a brand new 1-day agile project management course that gives you an introduction to agile project management and the inner workings of an agile project, leaving you with learnings that you can implement immediately.

Start transcript…

How would I describe agile in one sentence?

Agile is a framework where teams work together, it’s a very collaborative environment and it’s where you try to approach the project by doing lots of things all at the same time rather than doing them in different stages one after the other.

The agile process allows you to just focus on a particular time box- we call it a sprint. Sometimes that’s one week, sometimes that’s two weeks, and it allows a team just to focus on what they’re going to do within that sprint which means that all the other noise and distractions about other things going on are left until when you have to do them in the project.

It’s also is a very collaborative environment so within that two weeks you’re working alongside everybody, it’s very keen on having co-location and collaboration, so we put our teams on our client’s side and they work in their offices or we invite clients to our office. Within that two weeks it means you can get an awful lot of work done because you’ve got teams of five or seven people working alongside each other really rapidly, coming to the best solution.

For a client, it means that they get to see our work in progress very frequently, so traditional waterfall methods mean that you don’t actually see the design until the design phase is over, you don’t see the development until the development phase is over, and sometimes that can mean that months and months have passed. If you are a client in an agile project you get to see work every day, or every other day or definitely in every sprint.

We are running an agile project management course that will start in November. The course is a real great opportunity for project managers to understand how to manage projects, but also we are running it with one of consultants as well so you get to understand what it is like to be part of an agile team – you’ll get an insight into the ‘day in the life of an agile project.’

It’s a really fun day, if people are interested and want to find out more they are more than welcome to get in touch!

… End transcript.

How did you get yourself ready for agile? Let us know in the comments below!

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