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If you want to be creative, move away from your desk. Go for a walk, just like Beethoven did. At Webcredible, we’re always experimenting with different techniques to foster creativity. A lot of the ideas we’ve implemented for the Webcredible Training Academy have come out of the ideation-through-play workshops we ran with trainers, one of which was a Design the Box game. The objective is to create a physical box to sell your ideas. We posed the question “How would you sell the Webcredible Training Academy if it was sold in a box?”

We had 10 participants divided into 3 teams. A week before the workshop, we emailed a request out to all the staff to bring in their empty cereal boxes. We received loads! We flipped the boxes inside out and glued the edges back together so we had blank boxes to work with. Other materials at our disposal included pens, sharpies, A4 sheets of paper of different colours, post-its and basic art and craft supplies (e.g. pipe cleaners, ribbons, glue, sticky tape, stickers, rubber bands etc.).

The game was divided into three phases: filling the box, making the box and selling the box.

Phase 1: Fill the box (10 mins)

Before making the box, the teams spent some time discussing what’s inside the box, what was important to convey the vision and what made their ideas different or special. Some of the questions we tried to answer were:

  • What is the value proposition?
  • Who is the target audience?
  • What made it different to similar offerings from competitors?

Team ‘MindCredible’ discussing initial concepts

Phase 2: Make the box (30 mins)

This was the fun bit – building the physical box. We used the following prompts to help the teams get started:

  • What’s it called?
  • Who’s it for?
  • What is its tagline or slogan?
  • What are its most compelling features? Benefits?
  • What imagery would make it stand out to you?

The teams scurried to gather the right materials for their box. Having physical objects to touch and play with helped teams think beyond digital. The very act of building a physical product got them working together, each member contributing to the box in their own unique ways.

Alex Baxevanis, one of our most experienced trainers wrote a little story to go on the side of the box. It was about his own UX journey, the challenges he faced and how we learned the skills he needed along the way.

Team ‘Conquer!’ building the box

Phase 3: Sell the box (2 mins per team)

Each team pitched their box back to the group for 2 minutes. We listed all the ideas from three teams on a whiteboard as they presented.

Team ‘Conquer’ selling their box: Conquer your UX fears! Climb the digital mountain.

After all the teams finished presenting, each participant voted on the ideas by placing dot stickers next to their favourite ideas on the whiteboard - 3 stickers per participant. Team ‘Digital Superstars Bootcamp’ the clear winners with 17 votes!

So which ideas turned into reality?

Training journey map

One of the teams created a physical parallax scroll to show the personal and professional development journey that a training participant would take, an idea aptly named ‘ Climb the UX mountain’. That idea helped us develop a training journey map which grouped the courses into the relevant steps of a product design and development process. We further iterated the design through card sorting with internal staff and training participants who sorted the courses into groups that they found logical.

Modular course format

Another popular idea that came out was splitting the courses into smaller courses. We used the idea to break apart our courses into smaller self-sustaining 1-hour modules. These modules made the courses easier to digest for the training participants and easier to create and deliver for trainers. Also, any of the modules could be taught as a smaller workshop.

The 3 boxes proudly on display in the office

At Webcredible, we’re always experimenting with ideation through play to get the creative juices flowing. If you would like to learn how to run UX workshops that foster creativity and innovation, check out our innovation & product development course or contact us.

The new Brompton website designed by Webcredible and built by the talented people at Ngoar has been nominated for 3 awards.

This is a terrific achievement and I’d like to congratulate everyone who worked on the project. Really well done! We’re up against some stiff competition but I’m confident that we’re in with a serious chance of winning.

The awards we’ve been nominated for are:

If you’d like to know more on what we did for Brompton take a peek at the case study.

Last year ago I posted a Nielsen article, UX without user research isn’t UX on LinkedIn. It sparked my interest as we regularly say similar mantras here at Webcredible so it felt worth sharing. It attracted 29 likes and 28 comments, my highest engagement for any post on any social channel, ever! What was most satisfying was the calibre of the people commenting but I would expect that from the UX Strategy and Planning Group (join in if you haven’t already).

At Webcredible we work across multiple sectors, digital channels and products and every minutia of the UX spectrum for each individual project is bespoke. What we can’t advocate enough for pretty much every project is user research and testing. It is the only way you can identify the user requirements and validate if your product works with your audience.

Recently I recalled this post as I have started seeing people challenging the incorrectly attributed quote from Henry Ford which is often used against user research, or as the starting point for arguing for it.

Henry Ford: If I had asked people what they wanted, they would have said faster horses.

I believe I have missed the important element in this quote all this time, maybe who ever actually said this wasn’t against research. If Henry Ford had done his research and received this answer it would have been the job of the researcher to identify the key nugget and user requirement – FASTER, which would have given him the evidence he needed to innovate and use as the basis of his marketing (rather than any colour as long it is black).

As Rolls Royce did with their advert back in 1907.

Rolls Royce: The Best Six-Cylinder Car In The World

As UX specialists, it’s our role to spot this information and translate it to user requirements that mean we design products to fits user needs (in this case building something faster than a horse). This mythical research would actually have been the best start to product design as it provides no solution, just the requirement.

At Webcredible we interpret user research into the best design solution for the audience – all it can take is one element of information or a series of commonalities for us to deliver a highly successful digital product. Give us a call to see what we can discover and design for you!

Webcredible is recruiting! We’re looking for that special someone to take full responsibility for our overall marketing implementation (online and offline), from conception all the way through to execution.

As Marketing Manager, you’ll be driving forward the marketing strategy & implementation for one of the best UX agencies in the UK.

Passionate about both marketing & UX? Then send over your CV and you could be working here sooner than you think!

Read the full job description

As I write this post, I’m wrapping up my final week at Webcredible. What an amazing 15 months it’s been. From Day 1, all the Webcredibles I’ve met have made me feel right at home. The projects I’ve worked on have challenged me and pushed me out of my comfort zones and the training academy has given me the opportunity to share my knowledge and accelerate my own growth in the process.

Having had the privilege of the Webcredible experience, I am leaving a much more competent and confident UX practitioner and a better person.

Collaboration is in our DNA

Everyone talks about collaboration but at Webcredible, I saw first-hand how it is really put into practice. Collaboration is built into our DNA and anyone who’s passed through Webcredible cannot help but adopt that skill and mindset.

Collaboration is a skill that can be learned and Webcredible certainly throws you in the deep end by getting you in front of the clients in your first week. You’re expected to listen and understand people and take them along in your design journey. Webcredibles are great storytellers who deliver more than just designs.

A collaborative stakeholder workshop

The freedom to try new things & develop

Webcredibles are great believers in failing fast and failing often. We’re not afraid to try out new methods, tools and ideas and if it doesn’t work, we try something else. We don’t wait for the perfect conditions.

I’ve had responsibility for the UX courses in our training academy. Most of the ideas that have gone through have been the result of the encouragement I received to have a go and to treat every initiative as an experiment that can succeed or fail.

Brainstorming new ideas for the training academy

Webcredible fostered my professional development through the training academy which allowed me to learn and teach (and learn more). As a Webcredible I’ve been able to practice my skills in projects and teach them in the training courses. You’re constantly validating your knowledge and reinforcing your own learning in the process.

Training lets you take a step back, get away from your desk and look at things from a learner’s perspective. My public speaking and client engagement skills have vastly improved thanks to all the hours I spent training. Also, since you’re training up to 10 people every course, you’re making 10 new contacts. If you join Webcredible, you will be expected to train and you’ll be supported in your journey to become a better trainer.

Alex Lillo teaching the Interaction Design and Prototyping course

What I’ll miss about being a Webcredible

Webcredible is full of brilliant minds who help you grow beyond your self-imposed limitations. The consultants here are top notch at more than just consistently coming up with great designs over and over again. They’re great with people and they get people. Despite the humbleness I felt working with my colleagues, I never experienced any ego clashes or toxic competitiveness.

One of your goals: Picking up ice cream for your colleagues

What will I miss the most about Webcredible? Besides all the exciting work that happens here with such talented and fun people, I will miss the things we do when we’re not working hard. The knowledge sharing through SkillSwaps is a great platform for Webcredibles to teach fellow Webcredibles anything and everything, from how to do UX in agile to how to cook rice without a rice cooker.

An Oculus selfie during one of the SkillSwap sessions

The monthly Webcredible lunch is another event which brings Webcredibles together as one big family when the entire company eats lunch together. A bunch of people put their hands up every month to show off their culinary skills.


The monthly Webcredible lunch

Webcredibles pack their bags every summer for the annual Webcredible retreat where anyone can run a session on anything (business processes, design methods, training skills, socials events, anything). The fun evening activities during the retreat are a great way to know your colleagues beyond their design skills, mainly the famous karaoke sessions on the Friday night where everyone participates… eventually.


Keeping the Webcredible karaoke tradition alive

I really recommend working here…

So how can get the most out of your Webcredible experience? On top of your regular job description, you’ll be a leader who is in their element engaging with colleagues and clients. You’ll go out of your way to help others. You’ll help make people’s lives more interesting and meaningful by inspiring them to join you in things that you’re passionate about. Above all, you’ll inspire people to cook, eat and sing!

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  • UCAS

    UCAS's Track portal is award-winning, achieving a 95%+ satisfaction rating across its 750,000 users

  • Hotels.com

    Hotels.com gained a much stronger competitive advantage due to a great mobile & tablet strategy

  • Pearson Education

    Pearson Education has embedded user-centred design into all their digital design processes

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