Learn more about user experience, web development and digital marketingView training courses

Webcredible Blog


We’re really excited to share the following press release announcing some exciting news about our latest work with AkzoNobel!

The pioneering Visualizer app launched by AkzoNobel’s Decorative Paints business earlier this year has won a prestigious honor at the 2014 UK IT Industry Awards.

A world first in augmented reality technology, the free app enables users to see in real time what a room will look like in a wide range of different colors – before any paint is applied to the wall. The innovation beat seven other finalists in the Innovative Mobile App of the Year category.

“Color has the power to change people’s lives and we’re delighted to have been recognized for an innovation which is designed to give consumers and professionals more confidence and inspiration,” said Corinne Avelines, Global Head of Digital & eCommerce at AkzoNobel Decorative Paints.

“The Visualizer gives people the freedom to experiment and make bolder choices and highlights how we are increasingly embracing digital innovations alongside our product innovations in order to solve problems for consumers and ultimately grow our business.”
Marketed through the company’s decorative paints brands (Dulux in the UK, Coral in Brazil and Flexa in the Netherlands, for example) the app was developed after talking to more than 5,000 customers, designers and painters.

The core innovation behind the Visualizer is the Computer Vision technology which enables the user to apply realistic virtual paint to their walls, in real-time, without affecting picture frames and other furniture. Compatible with both Android and iOS devices, it is currently available in 44 countries and will continue to be rolled out over the coming months. “We’re always looking for ways to share our global color expertise and encourage customers to express themselves through the use of color,” added Avelines. “Enabling people to picture rooms before they paint them is not only fun, it’s also a great way of combining digital technology with personal design vision.”

The app was developed in partnership with String, Tessella and Webcredible, while the award was presented in recognition of the most effective and innovative use of collaborative technology.

To download the app, visit the Apple store or Google Play and search for Visualizer, plus the name of your local AkzoNobel paint brand.

We’re really excited to announce that we’ll be running a user experience in higher education roundtable on 5th December.

As well as the roundtable we’ve revisited our 2013 user experience in higher education report and updated our findings. So, what has changed in the last 12 months?

What you’ll learn?

The sessions will be chaired by lead UX consultant, Alex Baxevanis. During the session you’ll:

  • Learn about the UX best practises that will help you provide the best possible customer experience
  • Meet with your peers and  our experts to share new ways of thinking
  • Find out how we have helped HE institutions (including UAL, Sussex and Queens) develop integrated and successful digital strategies

When is it?

We’re running two roundtables, in the morning and afternoon of 5th December:

  • Morning: 9:30 – 11:30 AM
  • Afternoon:14:00 – 16:00 PM

Is it for you?

This event is perfect if you are:

  • Working within Higher Education and have responsibility for the management and/or marketing of digital platforms
  • Interested in finding out how improving the online experience of your institution can help attract students

The event is completely free, all you have to do is register your interest and we look forward to seeing you at our London Bridge HQ. Should you have any queries relating to the event please do not hesitate to let us know.

So, you’ve heard a lot about agile projects but you’re not really sure what agile project management is all about? Fear not, Webcredible’s Head of Delivery – Charlie Davis – talks about agile project management giving you a quick intro into:

  • What are the key elements of an agile project?
  • What does working in a ‘sprint’ mean?
  • If you already work in project management how can adopting agile principals such as collaboration and working in co-locations with your clients help you achieve your goals effectively and efficiently?

Watch our video and find out why Charlie (along with UX consultant Andy) has developed a brand new 1-day agile project management course that gives you an introduction to agile project management and the inner workings of an agile project, leaving you with learnings that you can implement immediately.

Start transcript…

How would I describe agile in one sentence?

Agile is a framework where teams work together, it’s a very collaborative environment and it’s where you try to approach the project by doing lots of things all at the same time rather than doing them in different stages one after the other.

The agile process allows you to just focus on a particular time box- we call it a sprint. Sometimes that’s one week, sometimes that’s two weeks, and it allows a team just to focus on what they’re going to do within that sprint which means that all the other noise and distractions about other things going on are left until when you have to do them in the project.

It’s also is a very collaborative environment so within that two weeks you’re working alongside everybody, it’s very keen on having co-location and collaboration, so we put our teams on our client’s side and they work in their offices or we invite clients to our office. Within that two weeks it means you can get an awful lot of work done because you’ve got teams of five or seven people working alongside each other really rapidly, coming to the best solution.

For a client, it means that they get to see our work in progress very frequently, so traditional waterfall methods mean that you don’t actually see the design until the design phase is over, you don’t see the development until the development phase is over, and sometimes that can mean that months and months have passed. If you are a client in an agile project you get to see work every day, or every other day or definitely in every sprint.

We are running an agile project management course that will start in November. The course is a real great opportunity for project managers to understand how to manage projects, but also we are running it with one of consultants as well so you get to understand what it is like to be part of an agile team – you’ll get an insight into the ‘day in the life of an agile project.’

It’s a really fun day, if people are interested and want to find out more they are more than welcome to get in touch!

… End transcript.

How did you get yourself ready for agile? Let us know in the comments below!

Webcredible was recently featured in Workplace Savings & Benefits case study discussing the phenomenon of unlimited holiday, so we thought we’d tell you a bit more about why we’re doing it (and no, it’s not because Virgin Holidays are…)

Why go to unlimited holiday?

There were 3 main reasons for going to unlimited holiday:

  1. Empowering people
  2. Attracting talent
  3. Retaining talent

We believe in putting our people in charge of their own work lives, giving them the ability to flex their working schedules to fit with how they work best, and what works best for them. There’s a real win/win that makes this a very exciting prospect so each individual will be working at their optimum.

The prospect of not having to count and manage your holiday days is a real pull. We’ve been recruiting over the past few months and it really has been a great hook for everyone – for parents in particular as this gives them a chance to work around the school calendar with more ease, but also for those who want to travel the world and spend time with their grandma in Cardiff but don’t have the holiday days to do it all.

So, how does unlimited holiday work?

There are just 3 rules about unlimited holiday – firstly, you never talk about unlimited holiday (only kidding)… here they are in order of importance:

  1. Always act in the best interests of Webcredible
  2. Do what you can to make it easier for others to achieve their goals (and never do anything to make it harder)
  3. Do whatever you can to achieve your own goals

This is where it gets interesting – how can you be sure you aren’t being detrimental to your own or anyone else’s goals? It’s all in preparation and the way the goals are set. The goals must be SMART:

  • Specific: you know what you have to achieve and why – specific goals are clear and unambiguous
  • Measurable: you know a goal is measurable if you can answer questions such as how many? How will I know when it’s accomplished?
  • Attainable: they need to be realistic, or your teams will never take holiday at all and that’s not really the point is it!
  • Relevant: don’t have a million goals that aren’t important – choose things that will make a difference. For instance, a Bank Manager’s goal to “Make 50 peanut butter and jelly sandwiches by 2pm.” may be Specific, Measurable, Attainable, and Time-Bound, but probably lacks Relevance.
  • Time-bound: make sure you can answer questions such as when can I do this? What can I do in 6 months from now? What can I do in 6 weeks from now? What can I do today?

SMART goals aren’t enough though – they must be shared throughout the company so everyone knows what everyone is trying to achieve.

OK, so how will it really work in practice?

It’s built around the premise that if you feel you could do with a day of rest and recuperation, then request a day off and come in more refreshed the next day, or on Saturday – whenever you’ll feel more productive. Longer holidays will need to be agreed in advance to allow for planning, but if you want 6 weeks off at the summer to spend with your kids (and you’re demonstrating the above 3 rules) then we’re not going to say no!

We don’t expect people to really take more holiday than they already do, but to be able to take holiday in a way that fits best with their own needs.

Ultimately, it’s not the gimmick of unlimited holidays it’s about adding firmly to our culture that we trust you to do your job.

If you’ve worked in an ‘unlimited holidays’ workplace before, or have other ideas and initiatives to empower staff – we’d love to hear from you please leave a comment below!

Want to know more about what it’s like to work at Webcredible? Check out our jobs page or follow us on twitter to see the fun side of Webcredible as well as the amazing industry insights that we share.


We’re really excited to announce that we will be working with the amazing brand Brompton on their digital overhaul! It’s going to be a great partnership and a fantastic project that will really help the Brompton’s customers to fully engage with cycling and the Brompton brand for years to come.

Cycling is becoming an ever more popular form of transport and Brompton is riding the crest of this wave, having seen rapid growth in recent years. The company is now looking at their next step as a business exporting to more than 40 countries around the world – how they position themselves digitally on a global scale.

A driving philosophy for Brompton is “made for you”, a concept at the heart of their innovative transport solution loved by customers worldwide. Applying this principle online, they chose a user-centred design approach to ensure customers are at the centre of their marketing and digital design too.

Trenton Moss, Webcredible CEO & cycling enthusiast commented:

“We’re extremely excited to have been chosen to work with Brompton, a truly innovative brand. Working with Brompton to deliver a world-class end-to-end customer experience strategy and digital offering is an opportunity we’ll relish and hope to have an impact on cyclists and potential cyclists the world over.”

The project will be based on robust user-centred design principles spanning the 3 distinct stages of research, strategy and design. Webcredible will ensure that Brompton’s digital touchpoints provide people-centred, efficient & delightful experiences that also work hard for the business as it enters its next stage of growth.


There’s going to be loads of research and design activity which we will share with all of you on our blog -  where regular posts will document this exciting project as it happens.

Case studies

Our success stories

  • UCAS

    UCAS's Track portal is award-winning, achieving a 95%+ satisfaction rating across its 750,000 users

  • Hotels.com

    Hotels.com gained a much stronger competitive advantage due to a great mobile & tablet strategy

  • Pearson Education

    Pearson Education has embedded user-centred design into all their digital design processes

More case studies

Training academy

View training courses

About us

We're a user experience agency (UX agency) that creates people-centered, efficient and delightful digital experiences.

Get in touch on 020 7423 6320