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Posts by Alexander Baxevanis

Webcredible is recruiting! We’re looking for that special someone to take full responsibility for our overall marketing implementation (online and offline), from conception all the way through to execution.

As Marketing Manager, you’ll be driving forward the marketing strategy & implementation for one of the best UX agencies in the UK.

Passionate about both marketing & UX? Then send over your CV and you could be working here sooner than you think!

Read the full job description

We’re really excited to announce that we’ll be running a user experience in higher education roundtable on 5th December.

As well as the roundtable we’ve revisited our 2013 user experience in higher education report and updated our findings. So, what has changed in the last 12 months?

What you’ll learn?

The sessions will be chaired by lead UX consultant, Alex Baxevanis. During the session you’ll:

  • Learn about the UX best practises that will help you provide the best possible customer experience
  • Meet with your peers and  our experts to share new ways of thinking
  • Find out how we have helped HE institutions (including UAL, Sussex and Queens) develop integrated and successful digital strategies

When is it?

We’re running two roundtables, in the morning and afternoon of 5th December:

  • Morning: 9:30 – 11:30 AM
  • Afternoon:14:00 – 16:00 PM

Is it for you?

This event is perfect if you are:

  • Working within Higher Education and have responsibility for the management and/or marketing of digital platforms
  • Interested in finding out how improving the online experience of your institution can help attract students

The event is completely free, all you have to do is register your interest and we look forward to seeing you at our London Bridge HQ. Should you have any queries relating to the event please do not hesitate to let us know.

Dear camera manufacturers,

I’ve been one of your loyal customers. I’ve had a Canon SLR camera for more than 15 years, and played around with all sorts of cameras since I was 2 years old.

But today I find myself less and less inclined to take my camera out for a spin, and that’s not for a lack of inspiration. You’re probably already aware that people haven’t stopped taking photos — they just use their smartphones to do so.  According to some sources, shipments of standalone digital cameras almost halved in 2013.

I don’t want this to continue. I’ve spent some of the best moments of my life taking photos of people I love and objects that impress me. I believe that even when everyone has a smartphone with a great camera, there will still be a place for standalone cameras. But to reach this place, you need to change. Here are 5 things you can do:

Fix your chargers

In a recent trip, I had a bag stolen with my camera charger inside. Looking to buy a new one, I discovered that the official one from Canon costs at least £30. It’s a bulky box and comes with a very long cable that only fits UK plugs:

So I bought this one instead:

Yes, it’s a made-in-who-knows-where knockoff. But it cost £5.99, it’s slightly more compact than the Canon one, and it comes with UK/EU/American swappable plugs as well as a car adaptor. Guess what, camera manufacturers — a lot of your customers are likely to use your cameras when travelling, and hate having to get extra adaptors.

While we’re at it, why don’t all cameras support charging via USB (since they tend to have a USB port anyway)?

Make disposable cameras

“Disposable cameras?” I hear you say. “Didn’t these die together with film?”

Let me explain: I love my iPhone camera and the millions of interesting things I can do with it,  shooting time-lapse videos for example. But would I leave my iPhone unattended in a corner to shot a time-lapse? Would I strap it on my bike to get an interesting viewpoint? Or would I happily take it out and use it in the rain? Definitely not, as I don’t want a £500 piece of kit to be stolen or damaged.

What I’d love to have is a cheap camera that I can hang off a tree or strap on my bike and I won’t cry if it breaks or goes missing. That’s what I call a “disposable” camera, and it already exists – I bought it for £26.99 on eBay and it’s not made by any of the big camera brands.

The 808 #18 keychain camera (pictured right) shoots decent-quality 720p video and also has a time-lapse feature, looping video, and motion-activated triggering (so you could use it to photograph visiting wildlife for example).

It’s tiny and weighs less than 20 grams. People have hung it from helium baloons, flown it on kites, attached it to quadcopters and used it for underwater filming.

When most images and videos are made to be shared, a unique viewpoint matters more than image quality. You can tap into this by making cameras where such viewpoints can be achieved without much risk.

Build a platform, not just individual products

Not many people realise that today’s digital cameras are essentially small computers with a lens and an image sensor bolted on. Those who realised have gone on to hack cameras and load their own custom software such as CHDK and Magic Lantern. This has allowed photographers to do all sorts of amazing things, from capturing lightning strikes to amazing astrophotography.

Why should this only be available to those willing to take the risk of tinkering with their camera? Why don’t you provide a better way for people to maximise their creative use of your hardware? If a $150 smartwatch can have its own app store, why can’t your $500+ cameras?

Promote your products better

I just went into a camera manufacturer’s website and clicked on the first product I could see. The following screenshot summarises everything that’s wrong about promoting camera products today:

Remember, your website is no longer just a brochure. With high-street camera shops shutting down, websites are one of the few places where your potential customers can experience your products. Fortunately, it’s not that hard to fix your websites — you just need to:

  • Show how your products fit in the context where you want them to be: in your customers hands and bags
  • Stop talking about features with obscure names, and start talking about what these features help your customers shoot better photos (“you can control it via your iPhone” vs. “it has built-in Wi-Fi”)
  • Use before/after photos to show how each feature works (if the feature doesn’t have an impact that’s easy to spot in a photo, why are you even talking about it?)
  • Show full-size, zoomable photos taken in a variety of situations where you expect people to use that camera

Remind people to use their cameras

Even with your best efforts to create and promote an amazing product, we’re all humans living in an age full of distractions. So there’s still a chance that we end up buying a great camera, only to leave it sitting on a shelf for an extended period of time. Such disengaged customers are much less likely to feel they get any value out of their camera, let alone buy another one in the future.

I’ve already mentioned that your cameras are little computers, and many of them now come with built-in Wi-Fi. Which means that they could be easily associated with a user account, and collect usage statistics. And if they sit idle, they could remind customers to use them.
Imagine if after a period of inactivity cameras could send their owners an email. The purpose of that email would be to provide a range of ideas to make a photographer excited enough to pick up a camera again.

Based on what your camera manufacturer knows about you, they could propose:

  • Events near you with a photographic interest (such as art exhibitions or music festivals)
  • Photographic challenges and competitions that you could take part in
  • Features of your camera (such as macro photography or slow-motion video) that you haven’t had a chance to explore yet

So, here are a few things you can do. But you need to be quick — some of these opportunities won’t last for long. I, for one, will be watching closely and hoping my current camera won’t be my last one.

Kind regards,


A few months ago, I spoke at City University London about wireframing for responsive web design where I proposed that paper could be a useful tool for responsive design. Since then, I haven’t had many chances to try the technique I proposed hands-on, but a suitable opportunity came up recently when we decided to look into making our own Webcredible site more responsive.

I helped facilitate a workshop to start our responsive design project, and I decided to introduce the idea to my colleagues taking part in the workshop, both UX designers and internal stakeholders. As we were adapting an existing site, we already had a baseline for the content we could include so I started by printing out screenshots of our most important pages. Each person was given one or more of these screenshots, plain empty paper, a pair of scissors and glue. The only instructions were to try and slice up and rearrange page content so that it fits in a single-column layout.

Here’s some examples of what came out of that workshop:

Linear layouts of Webcredible pages

What we all really liked about this method was the speed (as we didn’t have to sketch much from scratch) and the flexibility of rearranging pieces of paper before committing to a final solution. The developer in charge of delivering this project also found it helpful to have a visual overview of the intended mobile result based on existing content. Of course, there are limits to how much interactivity you can try to convey through paper, but this didn’t stop us from trying. One useful paper prototyping trick that came of the session was to fold a piece of paper to show how a long list of blog tags might be collapsed into a drop-down menu:

Folded piece of paper signifying a drop-down menu

To see more high-resolution photos (and a sneak peek at our upcoming responsive site), take a look into our responsive design Pinterest board. And let us know what you think in the comments below – would you consider using paper for responsive design?


In the beginning there was Clear - the iPhone app that turns managing your to-do list into a game of gesturing around the screen (if you haven’t seen how this works, you can watch a demo video of the app). At first I thought this was a folly that was quickly going to fade away. But a few weeks later somebody decided to redesign another basic app, your humble calculator, to also use gestures. Rechner app prides itself on being  “the world’s first gesture based calculator” and makes you perform gestures instead of tapping buttons for the basic act of adding 2 numbers. Its creators have also created a pretty demo video that makes adding numbers with gestures appear as compelling as performing magic.

What neither of these videos shows is that before you start using either of these apps you’ll need to go through a couple of tutorial screens to find out what gestures you can use and what they do. A tutorial before I can add numbers or scribble some to-dos? Thanks, but no thanks!

Here’s what these tutorials look like:

Tutorial screen showing a gesture for the Clear appTutorial screen showing gestures for the Rechner app

The first screen, one of the 7 tutorial screens shown when the Clear app is first launched, teaches you the elaborate gesture that the app’s creators have thought up for going one level up. You may have noticed that you need to hold the phone in one hand and pinch with 2 fingers on your other hand to perform this gesture. That’s something most other apps accomplish by using a standard ‘Back’ button, and you can usually tap this button with your thumb on the same hand that you’re using to hold the phone. Perhaps Clear should be branded “the world’s first two-handed to-do app“?

The second screen, “explaining” how to use the Rechner app, assumes people can decipher the gesture notation and understand that you need to ‘swipe right twice‘ to multiply. I’m not sure how this squares up with Rechner’s creators’ claim that their app is “200% more efficient”, since on a standard calculator you’d only have to tap the multiply button once.

So what do these apps offer in exchange for having you learn & perform all these gestures? On Clear, most gestures could be replaced with a couple of buttons at the top of the screen for adding & editing tasks, and going back to the previous screen. Sure, this would have meant that the screen could show 1 less to-do item, but that’s hardly a tragedy. On Rechner, removing the action buttons from the calculator keypad leaves more space to make the number buttons bigger, but did anyone complain that they were too small in the first place? The only thing both apps consistently offer, is the potential for mistakes. When you can perform gestures anywhere on the screen, and most gestures do something, it’s very likely that you’ll end up accidentally activating one. And because gestures don’t come with labels, you won’t know what you’ve just done.

So, dear app designers & developers, please stop this gesture madness. I know gestures look cool, but they’re also:

  • Difficult to discover – do you really want your app to start with a tutorial?
  • Hard to remember - unless they map to a natural action
  • Easy to accidentally activate and cause confusion
  • Not making an app more efficient - it takes at least as much time to drag your finger across the screen as it takes to tap a button

There’s many good use cases for gestures (e.g. for directly manipulating objects on a screen, or for secondary actions), but reinventing the calculator or the to-do list isn’t one of them.

Have you seen any great or terrible uses of gestures? Leave us a comment, it’ll be interesting to see what else is out there…

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