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Newsletter issue #1 - 1st April 2004

This issue

Hello, and welcome to the first Webcredible newsletter! You'll receive this newsletter on the first day of every month. Each time you'll get invaluable information, articles and tips on how to develop user-friendly websites.

In this issue:

  • Feature article: Planning a user-centred website
  • Top tip: Use descriptive link text
  • Useful program: Web accessibility toolbar
  • Top link: W3C CSS tutorial
  • Webcredible news in March


Planning a user-centred website

A website is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don't plan your website with this in mind right from the start, you could find yourself with a brand new website that solves all your immediate needs... but not those of your site visitors.

The three steps to achieve a user-centred website are:

  1. Work out your site visitors' immediate needs
  2. Create an information flow
  3. Do some usability testing

Read article in full

Top tip: Use descriptive link text

Avoid generic link text such as ‘click here’ or ‘more’. Wherever possible, use link text that accurately describes its destination. For example, ‘for more information on our shopping centre please click here’ can be written as ‘find out more about our shopping centre


  1. Web accessibility Blind Internet users often browse websites by tabbing from one link text to the next. If link text doesn't make sense out of context then there's no way they can understand where the link is pointing to.
  2. Web usability When a web page first appears on the screen we scan through it. Items that stand out to us when we scan are headings, bold text and link text. Link text that says ‘click here’ does not reveal any information about its destination.
  3. Search engine optimisation One of the ways search engines try to work out the subject of a web page is to look at the links pointing into that page. If all the links say ‘click here’ that doesn't reveal very much to the search engines. If on the other hand most of the links say ‘buy socks’ then search engines can gather a fair idea of the subject of the page. And remember, the more confident a search engine is about the subject of your website, the higher your web pages will be in the search rankings.

Useful program: Web accessibility toolbar

This is an absolute must-have for anyone interested in accessibility. It can't do your laundry but it can perform virtually any accessibility test on a web page, such as HTML and CSS validation, colour checking, HTML structure analysis, and much, much more!

Download this great program at (451kb).

Top link: W3C CSS tutorial

Forgotten how to write a CSS property? No worries. Although touted as a CSS tutorial, this website is really just a comprehensive CSS property and value list. The site is excellently organised so makes it really easy to find what you're looking for quickly. Highly recommended!

Check it out at

Webcredible news in March

  • E-consultancy to publish accessibility report
  • Webcredible and Weboptimiser partner up
  • New website goes live

Read stories in full

Web accessibility & CSS support packages

We now offer a range of accessibility and CSS support packages, offering you access to one of our accessibility consultants anytime you like. Please read more about this innovative service in our web accessibility and CSS help section.

About Webcredible

Based in London, UK, Webcredible is a user experience consultancy. Tailor-made usability, accessibility & design solutions include:

Please contact us on 020 7423 6320 or , or consult for further information.

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