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Newsletter issue #45 - 3rd December 2007

This issue

Hello and welcome to the December edition of the Webcredible newsletter!

In this issue:

  • Feature article: Designing online social networks - The theories of social groups
  • Top tip: Have calls-to-action at the bottom of pages
  • Useful program: Colour contrast analyser
  • Top link: 456 Berea Street
  • New articles in November
  • Webcredible news in November

Enjoy!

Feature article: Designing online social networks - The theories of social groups

Social networks and the idea of building an online community have become increasingly important to websites recently. Before attempting to do this on your website, it's important to fully understand the theories of social groups first. What are the reasons that make social groups so compelling to join? Why are sites like Facebook and MySpace so incredibly popular? This month's feature article explains all...

Read this article in full at www.webcredible.co.uk/user-friendly-resources/web-usability/social-networks.shtml.

Top tip: Have calls-to-action at the bottom of pages

Key calls-to-action (e.g. add to basket) are often placed towards the top of web pages. It's also essential that the bottom of every page contains calls-to-action too. Otherwise users can reach the bottom of a page (having not selected any previous call-to-action) and won't have anywhere to go. The types of calls-to-action you have at the bottom of any page will depend on your site and/or page goals. They may include links to:

  1. Similar products or services If users have made it to the bottom of the page without purchasing a product (or contacting you to enquire about a service) then it's important you show them other products or services of interest. Otherwise, you may lose them from your site at this stage as they might be unsure as to where else to go in order to fulfil their needs.
  2. Contact information If the main goal of your website is for users to contact you then you should invite them to do so at the bottom of every single page. Provide a phone number and email along with (most importantly) inviting, friendly copy. 'We'd love to hear from you', for example, is far more enticing than 'Use the form to make an enquiry'.
  3. Register or sign up If the main goal on a page is for users to register or sign up (e.g. to an event or to a newsletter) then also include a call-to-action to do this at the bottom of the page. There's no point spending most of the page persuading users to sign up only for them to get to the bottom and not have a clear link to doing so.
  4. Social bookmarking sites You can place links to social bookmarking sites which, when clicked, automatically add that web page to users' bookmarks on that site. Social bookmarking sites such as del.icio.us and Digg are used to store and recommend web pages. The lists of users' bookmarked sites are publicly available so having users do this is a great way of advertising your site to both web users and search engines.

Useful program: Colour contrast analyser

The colour contrast analyser allows you to check the contrast of any 2 colours against each other. Simply type in the value of the foreground and background colours from your site and the analyser will inform of you of their contrast.

Use this useful program at www.juicystudio.com/services/colourcontrast.php#contrast

Top link: 456 Berea Street

456 Berea Street is a useful site offering articles and news on web standards, accessibility, and usability. It's well worth checking in on the site every month or two to see what's new.

Check out this website at www.456bereastreet.com.

New articles in November

Read these and many other articles at www.webcredible.co.uk/user-friendly-resources.

Webcredible news in November

  • New intermediate CSS course a double sell-out
  • Marketing Week publishes first site review
  • ZDNet broadcasts Webcredible interview

Read these news stories in full at www.webcredible.co.uk/about-us/latest-news.shtml.

Training courses

Courses continue to sell out well in advance! Our next training courses will take place in our training centre in Aldgate, London in November, December & January:

  • Usability testing training - Monday 21st January. For more information and to reserve your place before it fills up please consult our usability testing training page.
  • Web writing training - Monday 3rd December, Tuesday 22nd January & Monday 25th February. For more information and to reserve your place before it fills up please consult our intermediate web writing training page.
  • Web usability training - Tuesday 4th December, Wednesday 23rd January & Tuesday 26th February. For more information and to reserve your place before it fills up please consult our web usability training page.
  • Web accessibility training - Wednesday 5th December, Thursday 24th January & Wednesday 27th February. For more information and to reserve your place before it fills up please consult our web accessibility training page.
  • Intermediate CSS training - Thursday 6th December, Thursday 24th January & Thursday 28th February. For more information and to reserve your place before it fills up please consult our intermediate CSS training page.
  • Advanced CSS training - Friday 7th December, Friday 25th January & Friday 29th February. For more information and to reserve your place before it fills up please consult our advanced CSS training page.

About Webcredible

Based in London, UK, Webcredible is a user experience consultancy. Tailor-made usability, accessibility & design solutions include:

Please contact us on 020 7423 6320 or , or consult www.webcredible.co.uk for further information.

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