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Newsletter issue #56 - 3rd November 2008

This issue

Hello and welcome to the our new-look newsletter! We've redesigned our website so have changed the newsletter so it's inline with our new website design.

In this issue:

  • Feature article: Digital politics - engaging voters online
  • Top tip: Only deploy functionality that users want and need
  • Useful program: Print What You Like
  • Top link: New Webcredible website
  • New articles in October
  • Webcredible news in October

Enjoy!

Feature article: Digital politics - engaging voters online

The 2008 Presidential election has brought a new battleground to the forefront of the political arena - online. The online activities of both Barack Obama and John McCain, and their UK counterparts, highlights the increasing reach and influence of online channels and seems to be setting a trend for elections to come.

Read this article in full at www.webcredible.co.uk/user-friendly-resources/marketing/digital-politics.shtml.

Top tip: Only deploy functionality that users want and need

Web 2.0 offers sites the ability to develop new, increasingly intricate systems and functionalities almost at will. This increase in functionality should give users greater control online, but this often isn't the case. More and more functions are being introduced to websites that are unnecessary and overly complex, putting visitors off sites and burying more useful alternatives.

  1. Don't do just because you can Just because you can add this or that widget to your site doesn't mean you should. Does an online clothing retailer really need a "virtual me" function or the ability to paste faces onto the models? Get in contact with your target market by conducting user research and see what they need when using your site. Design around these needs, building a site that supports them.
  2. Examine your site's web metrics Look and see what site functions your current visitors are using. Trim the dead wood by removing anything that isn't being used. If you're unsure or reluctant to do so, speak to your users. See why they haven't been using it (maybe it's not very noticeable, or it's not clear what can be done). Fix this and monitor the results.
  3. Think carefully before adding new functionality Before adding new functions to your site, think carefully and consider if they're really needed. Will they significantly add to the value of your site? Will they genuinely be useful for your site visitors? If you've designed the functionality from user needs you should be able to answer "yes".
  4. Design new functionality based on users' feedback Any changes to the site should be usability tested before being made to your live site. This ensures you're not wasting development time and money, and that you won't get any nasty shocks come go-live.

Useful program: Print What You Like

Ever have trouble printing web pages due to ads and other web based-content you don't want printed? Print What You Like offers a free web page editor to fix this problem. Simply enter the URL of the page you want to print, edit or remove unwanted elements and then print.

Try this useful program at www.printwhatyoulike.com

Top link: New Webcredible website

After months in the making, we relaunched our website in October. It has a brand new look and feel, a new case studies section and new article categories, while keeping the same fantastic content. We hope you like it!

Check it out at www.webcredible.co.uk.

New articles in October

Read these and many other articles at www.webcredible.co.uk/user-friendly-resources.

Webcredible news in October

  • We're looking for companies who want our CMS for free
  • 2008 ecommerce usability report available now
  • User experience in online travel webinar announced
  • New Webcredible website goes live
  • Extra IA training course date announced
  • Mr and Mrs Smith chooses Webcredible for usability testing
  • Webcredible to exhibit and present at Ecommerce Expo
  • Google's 2001 search index shows growth in online marketing

Read these news stories in full at www.webcredible.co.uk/about-us/latest-news.shtml.

Free travel webinar

We're running a 'User experience in online travel' webinar on 10th December. Focused on the US & UK market, the webinar will outline what influences the booking decisions of online travel customers.

For more information and to sign up for this free event visit www.webcredible.co.uk/services/travel-webinar.shtml.

Job vacancy

We currently have a job vacancy for an account manager. You'll have overall responsibility for top tier client relationships, defining and nurturing the strategic direction of your clients.

Read all about this opportunity at www.webcredible.co.uk/jobs/am.shtml.

Training courses

Courses continue to sell out well in advance! Our next training courses will take place in our training centre in Aldgate, London in December & January:

  • Web writing training - Monday 1st December & Monday 26th January. For more information and to reserve your place before it fills up please consult our intermediate web writing training page.
  • Web usability training -Tuesday 2nd December & Tuesday 27th January. For more information and to reserve your place before it fills up please consult our web usability training page.
  • Usability testing training - Wednesday 3rd December & Wednesday 28th January. For more information and to reserve your place before it fills up please consult our usability testing training page.
  • Web accessibility training - Wednesday 3rd December & Wednesday 28th January. For more information and to reserve your place before it fills up please consult our web accessibility training page.
  • Information architecture (IA) training - Thursday 4th December, Friday 5th December & Thursday 29th January. For more information and to reserve your place before it fills up please consult our information architecture (IA) training page.
  • Intermediate CSS training - Thursday 4th December & Thursday 29th January. For more information and to reserve your place before it fills up please consult our intermediate CSS training page.
  • Advanced CSS training - Friday 5th December & Friday 30th January. For more information and to reserve your place before it fills up please consult our advanced CSS training page.

About Webcredible

Based in London, UK, Webcredible is a user experience consultancy. Tailor-made usability, accessibility & design solutions include:

Please contact us on 020 7423 6320 or , or consult www.webcredible.co.uk for further information.

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