SEO is about making your website in such a way that it will appear higher in the search rankings. Awebsite that's optimised for search engines can reap huge benefits on to your website and your business.
Effective keyword phrases are frequently searched for (high demand) but not being targeted by many other websites (low competition). Please read the article, How to find good keywords for more information.
Now that you've found some great keyword phrases, you need to put them in the important places within each web page. Search engines give higher relevance to certain words and phrases within HTMLdocuments so it's essential that you put your keyword phrases in the correct places.
The more confident a search engine is about the subject of your website, the higher your web pages will be in the search rankings. If you only place your keyword phrases in the META tags your website will not get a high ranking.
Some of the best places to put keyword phrases are:
Search engines scour the Internet looking for web pages to index, following links from one web page to the next. To ensure a search engine ranking, all pages on your website must be accessible to search engines. Some search engines have problems with:
If any of these describe pages on your website then your web pages will probably not achieve a high search engine ranking.
Inbound links to a website play a significant part in determining its position in the search engines. Be aware though, it's not just the quantity, but also the quality and click-through-rate of links to your website which is of importance. To find out more about building up links to your website please read the article,Build up links to your website.