Macmillan Cancer Support need to ensure users can find the information they need quickly and easily on whatever platform they choose to use.
The main objectives were to:
- On an ongoing basis, ensure Macmillan makes the required website and mobile platform changes and measures the success of their investment
- Identify the requirements and preferences of their audiences (digitally and non-digitally)
- Create a new online strategy that improves the interaction, journey paths and conversions on the site, so more people are getting the help and advice they're seeking