Based on our research, we knew the main barriers to decorating were lack of consumer confidence with colour and uncertainty of the end result. Couples across the world were arguing about how to decorate and, without being able to see the end result, were unable to make decisions (and therefore delayed doing their decorating).
Dulux wanted to start engaging with customers earlier in their purchase cycle and we all believed that mobile was a great way of doing so. Dulux had an existing mobile app, a one-dimensional product catalogue that didn't go anywhere near to resolving this.
The main objectives of the Dulux Visualizer were to:
- Inspire, delight and make customers want to redecorate
- Increase sales of testers and paint, through the app and in-store
- Inform customers of Dulux's product range
- Grow the number of app users