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Information architecture

Page layouts, user journeys and site maps, all based around the needs of your users

Why do we do information architecture? 

Information architecture (IA) delivers:

  • Robust and effective content strategies, page and navigation design, information structures and categorisation
  • Intuitive and user-centred site maps, wireframes, user journeys and navigation structures
  • The foundations for digital platforms to have the best possible experience with increased task completion, improved conversion rates and maximised customer loyalty

What does IA involve?

Our approach typically spans a number of stages:

  1. We'll meet with and interview key stakeholders to start building a customer experience strategy based on a thorough understanding of your business needs

  2. Next, we usually conduct highly focused user research, including card sorting, to give us and you a complete understanding of customer needs, goals and behaviours

  3. We'll produce a site map and page titles based around how your users think (and not how your organisation is structured)

  4. Based on both your customer needs and your business goals, we'll sketch out a navigation scheme so that customers can move around the site's information architecture quickly and effectively

  5. Next, we'll craft wireframes, the blueprints of the page designs that contain all the major elements of a real page without any visual design

  6. Finally, we'll convert the wireframes into a working prototype and carry out usability testing on the prototype

Information architecture (IA) in action

When is the best time to do it?

After we've conducted user research and created initial design sketches, we'll work on the information architecture.

The IA informs the content strategy, as well as helping to organise and decide on page structures, hierarchies and user interactions.

Like what you see?

How exciting, let's get started

Get in touch


+44 (0)20 7423 6320


133 Park Street
United Kingdom

Our end-to-end UX process

  • Investigate

    We research to understand your business and customer behaviours

  • Accelerate

    We design to optimise & re-imagine your digital experiences

    You are here

  • Evaluate

    We test to validate and iterate your digital platforms

  • Cultivate

    We teach practical new skills and embed user-centred cultures

Tools we use to accelerate

We design to re-imagine & optimise your digital experiences

Are we the UX agency for you?

  • Your digital products will succeed We focus relentlessly on achieving your business goals and hitting KPIs

  • We've been around since UX began We've been doing proper user-centred design since 2003, making sure you get nothing but best-in-class

  • Collaboration is in our DNA We always take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast We work in a really agile way, facilitating better decision-making that never compromises on quality

  • We take knowledge sharing seriously We coach, mentor, train and work openly with you and your teams, so you'll learn an awful lot from us

Don't take our word for it, see how we accelerate in action

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • UCAS

    Redesign of UCAS Track delivers 95% satisfaction rating

  • Brompton

    User-centred website redesign drives international growth for iconic brand

  • Virgin Holidays

    User-centred customer journeys inspire revolutionary new way to book holidays

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