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Interaction & user interface design

Design of people-centred, efficient and delightful experiences for your digital products

Why do we do interaction and UI design?

Interaction design and UI design delivers:

  • People-centred and delightful interactions and user experiences
  • Visually successful interactions and interfaces suitable to your audiences
  • The foundations of a digital customer experience that increases task completion, improves conversion rates and maximises customer loyalty

What does interaction and UI design involve?

  1. The first step in interaction design is to define user goals and develop a cohesive design strategy

  2. Enough planning – start sketching! After we agree the design strategy, we'll begin to sketch the interfaces and customer interactions

  3. Next is prototyping, using pen and paper or prototyping software to define the customer interactions

  4. We carry out usability testing on the design prototype to validate and perfect the interactions and user interface

Interaction and UI design in action

Armed with an understanding of your users, we anticipate how someone might interact with a product, fix problems early and invent new ways of doing things.

Theo Jones

Creative Director, Webcredible

When is the best time to do it?

We'll start to consider interactions and user interfaces whilst creating wireframes.

We keep an open mind at this point and are prepared to challenge all assumptions. There's no such thing as a bad idea at this stage as we can validate all ideas when we do usability testing.

Like what you see?

How exciting, let's get started

Get in touch


+44 (0)20 7423 6320


133 Park Street
United Kingdom

Thank you for contacting Webcredible! We'll do everything we can to get back to you within 2-3 working days.

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Are we the UX agency for you?

  • Your digital products will succeed

     We focus relentlessly on achieving your business goals and hitting KPIs

  • We've been around since UX began

    We've been doing proper user-centred design since 2003, making sure you get nothing but best-in-class


  • Collaboration is in our DNA

    We always take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast

    We work in a really agile way, facilitating better decision-making that never compromises on quality

  • We take knowledge sharing seriously

    We coach, mentor, train and work openly with you and your teams, so you'll learn an awful lot from us