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Interaction and user interface design

Design of people-centred, efficient and delightful experiences for your digital products

Why do we do interaction and UI design?

Interaction design delivers:

  • A set of robust and effective structures that ease the journey of your customers
  • Visually successful interactions and interfaces suitable to your audience
  • The foundations a digital user experience that increases task completion, improves conversion rates and maximises customer loyalty

What does interaction and UI design involve?

  1. The first step in interaction design is to assess user goals and develop a cohesive design strategy, which will integrate the goals of your individual teams

  2. Enough planning – start sketching! After you have a good idea of the strategy motivating the design, you can begin to sketch the interfaces and customer interactions with them

  3. The next step is prototyping, using pen and paper or prototyping software to orientate customer interactions

  4. To validate your findings, you need to carry out user testing on the design prototype to reshuffle and perfect your design

Interaction and UI design in action

Armed with an understanding of your users, we anticipate how someone might interact with a product, fix problems early and invent new ways of doing things.

Theo Jones

Creative Director, Webcredible

When is the best time to do it?

We start considering interactions and user interfaces while we are wireframing and prototyping.

It's important to keep an open mind at this point and be prepared to challenge your design assumptions.

Like what you see?

How exciting, let's get started

Get in touch


020 7423 6320


133 Park Street
United Kingdom

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Are we the UX agency for you?

  • Your digital products will succeed

     We focus relentlessly on achieving your business goals and hitting KPIs

  • We've been around since UX began

    We've been doing proper user-centred design since 2003, making sure you get nothing but best-in-class


  • Collaboration is in our DNA

    We always take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast

    We work in a really agile way, facilitating better decision-making that never compromises on quality

  • We take knowledge sharing seriously

    We coach, mentor, train and work openly with you and your teams, so you'll learn an awful lot from us