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Mobile & tablet strategy

Long-term vision and plan-of-action to optimise your mobile and tablet propositions

Why do we create mobile and tablet strategies?

Mobile channels are subject to sudden changes as new technology opens up new possibilities. A mobile and tablet strategy, in line with your customer experience strategy, will ensure customers' cross-channel experiences are as amazing as they can possibly be.

A mobile and tablet strategy delivers:

  • A mobile strategy that fits into your customer experience strategy, based on real customer and business requirements
  • Achievable goals for your mobile propositions
  • A highly innovative and optimised roadmap and designs for mobile and tablet apps and web

What does a mobile and tablet strategy involve?

The strategy must be yours, structured around both your business and user needs. We go through a number of steps to deliver against your specific requirements:

  1. We collaborate with you throughout, ensuring we have a full understanding of your business goals and achieve buy-in from across the organisation

  2. We carry out research with your users to prioritise elements of the customer experience

  3. We work closely with you to produce a strategy that offers the right balance between business goals, user needs and technical constraints

When is the best time to do it?

A mobile and tablet strategy is best when informed by actual user research and your customer experience strategy. You can then use it to guide you with launching mobile products, integrating disparate mobile platforms or renewing a dated strategy you may already have.

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Get in touch


+44 (0)20 7423 6320


133 Park Street
United Kingdom

Our end-to-end UX process

  • Investigate

    We research to understand your organisation and customer needs

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

    You are here

  • Evaluate

    We test to validate and iterate your digital experiences

  • Cultivate

    We teach practical new skills and embed customer-centred cultures

Tools we use to accelerate

We design to re-imagine and optimise digital (& non-digital) experiences

Are we the UX agency for you?

  • Your digital products will succeed We focus relentlessly on achieving your business goals and hitting KPIs

  • We've been around since UX began We've been doing proper user-centred design since 2003, making sure you get nothing but best-in-class

  • Collaboration is in our DNA We always take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast We work in a really agile way, facilitating better decision-making that never compromises on quality

  • We take knowledge sharing seriously We coach, mentor, train and work openly with you and your teams, so you'll learn an awful lot from us

Don't take our word for it, see how we accelerate in action

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Brompton

    User-centred website redesign drives international growth for iconic brand


    Complete redesign leads to massive efficiency improvements

  • Virgin Holidays

    User-centred customer journeys inspire revolutionary new way to book holidays

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