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Front-end build

The best HTML, CSS & JavaScript

Our front-end build experts develop immaculate HTML, CSS & JavaScript templates that you can plug into your CMS with absolute ease.

Whether you want a completely new website, improved mobile presence or a redeveloped online application, our front-end build expertise delivers highly efficient, optimised HTML templates.

Deliverables from front-end build

We've been producing standards-compliant front-end code for what feels like forever, always using the most up-to-date coding methods (including HTML5 and CSS3). We've also trained 100s of people in front-end build techniques and are one of the leading UK agencies in web standards front-end build. We deliver front-end templates that:

  • Provide a highly engaging and successful customer experience
  • Use the latest JavaScript (and AJAX) technologies, allowing users to easily and seamlessly interact with pages to create outstanding and memorable experiences
  • Conform to best practice SEO, with pages having a very low code-to-content ratio and keyword-rich content being placed at the top of the HTML
  • Are always up to (& beyond) AA-compliance for accessibility, web standards compliant and cross-browser compatible
  • Offer super-fast download speeds due to the incredibly efficient and ruthless coding minimising all file sizes

Success stories

Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:

  • 36% increase in made-to-order online revenues for Laura Ashley
  • 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
  • 44% conversion improvement and a 168% uplift in leads for Propertywide
  • 80% increase in hotel 'look-to-book' conversions for Thomson

Our methodology

We deliver front-end templates that easily slot into your CMS, working closely with your development team (in-house or agency) to ensure smooth integration. The front-end build process usually includes:

  1. First, we have in-depth conversations with you to uncover all page scenarios. By taking the time to go through this planning phase we can deliver you 'bulletproof' web pages - the integrity of the page layout won't break when instances that weren't reflected on the design occur.
  2. We then commence with the HTML, CSS and JavaScript build of the pages. Our pages always adhere to the highest accessibility standards (up to & beyond AA-compliance).
  3. Next, we test the front-end web pages in every major modern browser across both PC and Mac. We insert browser filters to ensure the site appears correctly across all browsers.
  4. Finally, we run the pages through a rigorous front-end build checklist to ensure that all web pages are 'bulletproof' and won't break under any circumstance once the site goes live. The final testing also includes a wide range of accessibility testing, ensuring the site offers the highest levels of accessibility.
  5. Finally, we create detailed documentation outlining any and all front-end code rules you should be aware of. We'll then provide on-going support and supervision as the templates are integrated into your CMS and back-end systems.

The big picture

Our front-end build templates form the basis of the best websites and digital products because they're usually based on our customer experience strategy, in-depth user research and user experience design processes.

Contact us

Get in touch with us on 020 7423 6320 or e-mail to discuss your front-end build needs and requirements.

Case studies

Our success stories

  • UCAS

    UCAS's Track portal is award-winning, achieving a 95%+ satisfaction rating across its 750,000 users

  • gained a much stronger competitive advantage due to a great mobile & tablet strategy

  • Pearson Education

    Pearson Education has embedded user-centred design into all their digital design processes

More case studies

About us

We're a user experience agency (UX agency) that creates people-centred, efficient and delightful digital experiences.

Get in touch on 020 7423 6320

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