Evaluate. We test to validate and iterate your digital experiences

We perfect digital products to ensure success through rigorous user testing

  • User testing

  • Observing user testing

  • Affinity mapping test results

  • Mobile user testing

How we evaluate

After we've gone through our Investigate and Accelerate processes, we're committed to ensuring that your digital products offer an outstanding user experience. We continually evaluate outputs after having conducted research and design, so that your digital products work to deliver on business objectives:

  1. Review your analytics
    We'll conduct a deep dive into your analytics to highlight problem areas and drop-off points, typical user journeys and noticeable trends. This will let us know what users are actually doing with your current products and services.

  2. Create a plan
    We'll run a workshop with you to create a detailed plan for our testing, to include tasks, scenarios and success factors, as well as recruitment criteria. 

  3. Conduct user testing
    Using our purpose-built usability labs in London, or anywhere else across the UK and the world, we'll conduct user tests to gather as much insight as possible. We encourage you to come and watch!

  4. Analyse test results and iterate
    We analyse, group and prioritise the results, brainstorming the best possible solutions with you. We can either document our findings and recommendations in a report and/or run a workshop with you to start finding solutions straightaway.

If you're looking to run your own usability testing you can also hire our labs.

Webcredible's user research more than paid for itself. Within just a few weeks we saw an increase of over 10% in travel booking volumes and an increase of 33% in customer logins to online shopping.

Steve Scott

Head of Avios.com, Avios

Evaluate: What you'll get

We can evaluate and test at any stage of the development process. It means we can test design prototypes, sketched web pages, websites, enterprise applications, apps, software, intranets, kiosks, POS etc.

The type of testing depends on the product development stage so we'll work with you to choose the most appropriate format. This could include:

  • Usability testing - Observing typical users perform tasks on your product, live in our purpose-built labs
  • Expert evaluations - We can spot the major improvement areas in usability, accessibility or user experience
  • Remote user testing - Testing with a large and geographically-diverse customer base
  • International user testing - Hassle-free global testing with our chosen partners
  • Guerilla user testing - Quick, informal testing with a larger number of people
  • Unmoderated testing - High quantities to test small changes to optimise your pages

On average we perform user testing for our clients' digital products every single day of the year.

Like what you see?

How exciting, let's get started

Enquire about training

Have us come to you and train your teams. We'll work closely with you to design a relevant training programme.
For public training, tell us you're interested and we'll be in touch soon with dates.

Get in touch

Phone

+44 (0)20 7423 6320

Address

133 Park Street
London
SE1 9ED
United Kingdom






Our end-to-end UX process

  • Investigate

    We research to understand your organisation and customer needs

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

  • Evaluate

    We test to validate and iterate your digital experiences

    You are here

  • Cultivate

    We teach practical new skills and embed customer-centred cultures

Tools we use to evaluate

We test to validate and iterate your digital experiences

Are we the UX agency for you?

  • Your digital products will succeed We focus relentlessly on achieving your business goals and hitting KPIs

  • We've been around since UX began We've been doing proper user-centred design since 2003, making sure you get nothing but best-in-class

  • Collaboration is in our DNA We always take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast We work in a really agile way, facilitating better decision-making that never compromises on quality

  • We take knowledge sharing seriously We coach, mentor, train and work openly with you and your teams, so you'll learn an awful lot from us

Don't take our word for it, see how we evaluate in action

  • Macmillan Cancer Support

    User research and design reduces mobile drop-off by 50% and increases site traffic

  • Avios

    User research increases bookings by 10% in just a few weeks

  • Heathrow Express

    Multichannel service design ensures optimal customer experience

  • KPMG

    Large-scale user experience strategy and design unifies suite of tax applications

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