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Expert usability evaluation

Audit of your website and digital experience against best practices and likely user behaviour

Why do we do expert usability evaluation?

Expert usability evaluation delivers:

  • Specific recommendations for increasing the usability of your digital platforms
  • Comparisons and benchmarking with competitor sites
  • A usability evaluation report with clear, prioritised recommendations to remedy and improve the usability of your digital platforms
  • New ideas for improving the effectiveness of your digital platforms and an idea of what you should avoid doing, both now and in the future

What aspects of usability do we evaluate?

During an expert usability evaluation we specifically seek to evaluate:

  • Your persuasion and cross-selling strategies to ensure the site and individual pages persuade site visitors to carry out key tasks, such as purchasing
  • How easily site visitors can find the information they require and reach the content you want them to access
  • Page layout and calls-to-action, so that key tasks are easily carried out
  • Content, marketing and brand to ensure your digital platforms engage and persuade customers in line with your business goals
  • Checkout process optimisation to eliminate likely dropout points and optimise the intuitiveness of the sales funnel

Expert usability evaluation

When is the best time to do it?

Expert usability evaluations are a great way to start your customer experience journey as a brand because of the quick results they provide.

We typically evaluate a product that's already live, although usability evaluations are no substitute for lab-based usability testing with real customers.

Like what you see?

How exciting, let's get started

Get in touch


+44 (0)20 7423 6320


133 Park Street
United Kingdom

Our end-to-end UX process

  • Investigate

    We research to understand your organisation and customer needs

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

  • Evaluate

    We test to validate and iterate your digital experiences

    You are here

  • Cultivate

    We teach practical new skills and embed customer-centred cultures

Tools we use to evaluate

We test to validate and iterate your digital experiences

Are we the UX agency for you?

  • Your digital products will succeed We focus relentlessly on achieving your business goals and hitting KPIs

  • We've been around since UX began We've been doing proper user-centred design since 2003, making sure you get nothing but best-in-class

  • Collaboration is in our DNA We always take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast We work in a really agile way, facilitating better decision-making that never compromises on quality

  • We take knowledge sharing seriously We coach, mentor, train and work openly with you and your teams, so you'll learn an awful lot from us

Don't take our word for it, see how we evaluate in action

  • Macmillan Cancer Support

    User research and design reduces mobile drop-off by 50% and increases site traffic

  • Avios

    User research increases bookings by 10% in just a few weeks

  • Heathrow Express

    Multichannel service design ensures optimal customer experience

  • KPMG

    Large-scale user experience strategy and design unifies suite of tax applications

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