Sophisticated testing tool to pinpoint exactly where users look on a screen and for how long

Why do we do eye tracking?

Eye tracking delivers:

  • Recommendations on the very best way to design, lay out and position key page items and help choose the most effective design from a selection of concepts
  • Results showing how quickly and for how long your customers notice features, key content, adverts and branding
  • Heatmaps displaying where participants looked and for how long - the 'hotter' the area the more it was noticed and looked at by users

What does eye tracking involve?

We typically carry out eye tracking in our purpose-built research facilities:

  1. First, we work with you to define the objectives for the eye tracking, and your target audiences for the study

  2. We then run the eye tracking study in our purpose-built labs, where you can watch the special technology at work

  3. We use advanced eye tracking technology, so it's totally non-obtrusive for participants - it takes just a few seconds for the cameras to pinpoint the gaze

  4. We analyse the eye tracking data and prepare a report summarising the key findings and recommendations

Eye tracking heatmap

When is the best time to do it?

Eye tracking is great for testing in the final design stages. It helps us objectively choose the highest performing visual designs in line with what you want customers to do.

Like what you see?

How exciting, let's get started

Get in touch


+44 (0)20 7423 6320


133 Park Street
United Kingdom

Our end-to-end UX process

  • Investigate

    We research to understand your organisation and customer needs

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

  • Evaluate

    We test to validate and iterate your digital experiences

    You are here

  • Cultivate

    We teach practical new skills and embed customer-centred cultures

Tools we use to evaluate

We test to validate and iterate your digital experiences

Are we the UX agency for you?

  • Your digital products will succeed We focus relentlessly on achieving your business goals and hitting KPIs

  • We've been around since UX began We've been doing proper user-centred design since 2003, making sure you get nothing but best-in-class

  • Collaboration is in our DNA We always take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast We work in a really agile way, facilitating better decision-making that never compromises on quality

  • We take knowledge sharing seriously We coach, mentor, train and work openly with you and your teams, so you'll learn an awful lot from us

Don't take our word for it, see how we evaluate in action

  • Macmillan Cancer Support

    User research and design reduces mobile drop-off by 50% and increases site traffic

  • Avios

    User research increases bookings by 10% in just a few weeks

  • Heathrow Express

    Multichannel service design ensures optimal customer experience

  • KPMG

    Large-scale user experience strategy and design unifies suite of tax applications

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