Usability testing (or user testing) involves watching and analysing your typical customers use and interact with your digital touchpoints, including websites, smartphones, tablets and applications.
Usability testing delivers:
If you're looking to run your own usability testing you can hire our labs.
Through a close, collaborative approach you'll learn a lot from our expertise throughout the usability testing process:
We work closely with you to precisely define the research objectives, scenarios and who we're going to recruit for the user testing
We carry out a deep dive into your analytics to identify what your users are doing on your digital platforms (the research will then identify why)
Next, we work with specialist recruiters to source participants typical of your target audiences, no matter how obscure your target market is
We facilitate one-to-one user testing sessions where you watch users interact with your digital products, while our expert moderators elicit focused and unbiased responses
We review all the findings, discussing all the issues and brainstorming the best possible solutions with you
We deliver the findings and recommendations in whichever format works best for you - recommendation-driven report, presentation and/or workshop
Webcredible were great to work with, and user testing with them resulted in over 95% of our users finding the tool easy to use.
Product Owner, UCAS
Usability testing can be run on a design prototype, sketched web page, website, enterprise application, app, software, intranet, kiosk, POS system... The list goes on!
We don't only test in our labs in London though, we can also deliver:
We run usability testing to evaluate websites and digital platforms, live or under development. The process is useful at every stage of your digital design and ideally you'll do lots of small, quick rounds of usability testing throughout the design and build process.
How exciting, let's get started
We test to validate and iterate your digital platforms
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We focus relentlessly on achieving your business goals and hitting KPIs
We've been doing proper user-centred design since 2003, making sure you get nothing but best-in-class
We always take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in
We work in a really agile way, facilitating better decision-making that never compromises on quality
We coach, mentor, train and work openly with you and your teams, so you'll learn an awful lot from us
Macmillan Cancer Support