Whether you're developing a digital strategy from scratch or updating your current approach, a digital strategy built around business goals and customer needs is the most likely to succeed.
A digital strategy delivers:
Every digital strategy is different - there's no one size fits all!
We collaborate with you to define what's needed for you to achieve your goals. A digital strategy will typically span a 1-2 year period and is reviewed and refined regularly.
To get your digital strategy off the ground we would:
Spend a lot of time with you and key stakeholders to make sure we understand your business goals
Review and benchmark your digital presence against your competitors by assessing their websites, content formats, social media channels, search marketing etc.
Look at other best practice examples from outside your industry that can provide inspiration
Understand your customer needs through robust qualitative user research
Collaboratively map out a vision and activities in a roadmap, to achieve on the strategy
A digital strategy is key for any organisation to make the most of up-and-coming technologies. We work with our clients to create realistic roadmaps to focus digital development.
Head of Client Experience, Webcredible
An integrated digital strategy essentially guides your ongoing design and development plans so it's essential to establish your digital strategy as soon as possible. Take the time to establish and agree your business goals and customer needs and base your digital strategy around these.
How exciting, let's get started
We research to understand your business and customer behaviours
You are here
We focus relentlessly on achieving your business goals and hitting KPIs
We've been doing proper user-centred design since 2003, making sure you get nothing but best-in-class
We always take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in
We work in a really agile way, facilitating better decision-making that never compromises on quality
We coach, mentor, train and work openly with you and your teams, so you'll learn an awful lot from us
Macmillan Cancer Support