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Focus group research

Facilitated group sessions to understand your customers' thoughts and behaviours

Why do we do focus group research?

Focus group research delivers:

  • Invaluable results, findings and insights into the way your customers think
  • Data that feeds directly into future digital customer experience design and strategy decision-making
  • Insight into how your target market perceives your brand, digital touchpoints and offerings
  • Evidence on how people react to a particular interface or design, as well as feedback on new ideas and concepts for your digital platforms

What does a focus group study involve?

  1. First, we'll work closely with you to precisely define the research objectives, scenarios and who we're going to recruit for the study

  2. Next we'll work with specialist recruiters to source appropriate participants for the focus groups, no matter how obscure your target market is

  3. The focus groups are all led by highly experienced Webcredible moderators and involve people from your target market discussing a specific range of topics

  4. The focus groups usually take place in our purpose-built research facilities, complete with microphones, cameras and one-way mirror so you can watch the focus groups live

Advantages of focus groups

  • Quick and relatively easy to assemble
  • People are able to build on one another's responses and come up with ideas they might not have thought of in a one-to-one interview
  • Participants can act as checks and balances on one another - identifying factual errors or extreme views

When's the best time to do it?

Focus groups deliver a useful level of insight, which can be analysed with further user research to create a successful customer experience strategy.

Findings from focus groups - especially blue sky thinking - also feed into our user experience design work, where we plan and design your digital platforms the way they should be.

Like what you see?

How exciting, let's get started

Get in touch


+44 (0)20 7423 6320


133 Park Street
United Kingdom

Our end-to-end UX process

  • Investigate

    We research to understand your organisation and customer needs

    You are here

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

  • Evaluate

    We test to validate and iterate your digital experiences

  • Cultivate

    We teach practical new skills and embed customer-centred cultures

Tools we use to investigate

We research to understand your organisation and customer needs

Are we the UX agency for you?

  • Your digital products will succeed We focus relentlessly on achieving your business goals and hitting KPIs

  • We've been around since UX began We've been doing proper user-centred design since 2003, making sure you get nothing but best-in-class

  • Collaboration is in our DNA We always take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast We work in a really agile way, facilitating better decision-making that never compromises on quality

  • We take knowledge sharing seriously We coach, mentor, train and work openly with you and your teams, so you'll learn an awful lot from us

Don't take our word for it, see how we investigate in action

  • Heathrow Express

    Multichannel service design ensures optimal customer experience

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Macmillan Cancer Support

    User research and design reduces mobile drop-off by 50% and increases site traffic


    Mobile and tablet strategy ensures optimal multichannel experience

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