Focus group research delivers:
First, we'll work closely with you to precisely define the research objectives, scenarios and who we're going to recruit for the study
Next we'll work with specialist recruiters to source appropriate participants for the focus groups, no matter how obscure your target market is
The focus groups are all led by highly experienced Webcredible moderators and involve people from your target market discussing a specific range of topics
The focus groups usually take place in our purpose-built research facilities, complete with microphones, cameras and one-way mirror so you can watch the focus groups live
Focus groups deliver a useful level of insight, which can be analysed with further user research to create a successful customer experience strategy.
Findings from focus groups - especially blue sky thinking - also feed into our user experience design work, where we plan and design your digital platforms the way they should be.
How exciting, let's get started
We research to understand your business and customer behaviours
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We focus relentlessly on achieving your business goals and hitting KPIs
We've been doing proper user-centred design since 2003, making sure you get nothing but best-in-class
We always take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in
We work in a really agile way, facilitating better decision-making that never compromises on quality
We coach, mentor, train and work openly with you and your teams, so you'll learn an awful lot from us
Macmillan Cancer Support