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Google Analytics training

Expert-led training courses

Measuring how your site visitors interact with you is essential to optimising your online activities.

With our 1-day Google Analytics course, you will discover the world of web analytics, what it is, why you should use it and how to get maximum benefit for your business.


Book course(s)

Get a 10% or 20% discount when you book on any 2 or 3+ different courses

Google Analytics training dates in 2015/2016

What you'll learn on the Google Analytics course

Our hands-on Google Analytics training is fantastic - small class sizes, highly interactive and taught by experts. During the course you will:

  • Cover the key components of google analytics
  • Learn how Google Analytics works and how to implement it
  • Find out about searching, advanced searches and filtering by date
  • Gain an understanding your geo data and audience behavior
  • Create reports and set up goals and funnels

Web optimisation training programme

The Google Analytics training is part of our website optimisation training programme of 5 courses - get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively.

Google Analytics course duration & details

The course lasts for 1 day (10:00-17:00) and takes place at our purpose-built training centre at the Webcredible offices in London. You will:

  • Get very well fed whilst you're here - we provide light breakfast snacks, a buffet-style lunch with hot & cold canapés and refreshments throughout the day
  • Attend a relatively small (maximum 10 participants) Google Analytics course that's interactive, informal and fun

Topics covered include:


  • What is Analytics?
  • Key Components of Google Analytics
  • Where can GA be used?
  • How does Analytics work?
  • How is it implemented
  • Creating filters & annotations
  • Secondary dimensions
  • Search and advanced search
  • Different data sets and options
  • Audience behaviour


  • Visitors flow
  • Acquisition, campaigns, keywords, social & SEO
  • Events, goals & funnels
  • In page analytics
  • Conversion reports
  • Segmentation
  • Dashboard
  • Reporting
  • Common issues
  • Why Google Analytics?

Book your place now on to our Google Analytics training course and discover how to understand and interpret exactly what users are doing on your site

Why not download your copy of our 2015 training directory

Who is the Google Analytics training for?

This course is particularly suitable if you are:

  • Working as an analyst or marketer and you want to get a better grasp of which reports to use and how to use the data
  • Looking to improve your marketing strategy or on-page content and navigation, as well as record goals

You don't need any prior knowledge although many participants are self-taught to a basic level and want to fill in the gaps. It's helpful if you already have a Google Analytics login and admin access to your company's account as the course will enable you to use and see the full range of benefits available to your organisation.

You might also want to attend our advanced Google Analytics course which usually takes place the day after this course.

Support after your Google Analytics training

Our online Webcredible training community on LinkedIn provides on-going support after the course. We invite you to join the Alumni group in order to:

  • Interact directly with our e-learning community, expert trainers and fellow students
  • Get regular updates, tips and engage with us on our live chats and webinars
  • Join in with discussions or ask questions to help you progress your learning once you're back in your working environment

Our Google Analytics trainers

The Google Analytics training is usually run by:

Mark Cunnah

Mark is a Digital Consultant and Trainer at Webcredible. Working in the internet marketing arena for over 8 years, he has been involved in a range of different industries, working with start-ups, established brands and agencies across the globe, including Dubai and the Far East.

A true passion and skill for all things search marketing, Mark delivers SEO, Analytics and PPC campaigns for the Webcredible brand as well as being the lead trainer at the Webcredible Training Academy for Google Analytics and SEO. Mark delivers public as well as corporate training & coaching programmes for clients including John Lewis, University of the Arts London (UAL) and The Book People.

Our training facilities

Our Google Analytics courses are all run at our purpose-built training centre at the Webcredible offices in London.

All our training is run in a bright airy room with each person having access to a PC. You can also use our break-out area, with refreshments provided throughout the day.

Previous training participants

We've trained over 10,000 individuals across 2000 organisations, including:

The training course was delivered at a comfortable pace and in a group small enough to benefit all levels of experience. Thanks for a very enjoyable course!

Web manager,

Corporate training

Digital skills development

We work within your organisation to guide your team's skill development, providing benefits above and beyond our regular training services

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About us

We're not just a training academy, we're a user experience agency (UX agency) that creates people-centred, efficient and delightful digital experiences.

Get in touch on 020 7423 6320

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