Google Analytics training

Harnessing the power of Analytics

Google Analytics can provide valuable insights into how people interact with your website. Our course will teach you not only how you can learn to see how your site is being used, but also how it can be improved as well. During the course you'll learn all about:

  • How Google Analytics works and how to implement it
  • How to set up Goals and Funnels within Analytics to help you track user behaviour
  • How to understand what information Analytics is telling you
  • How to create dashboards and standard reports
  • How to track the micro interactions that take place on your website

We actively encourage you to come with access to your own company's Analytics account, as you'll be able to see insights into your customers' behaviour. If you don't have access however, don't worry, we can provide you with an account and data to work with.



£495 +VAT
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Get a 10% or 20% discount when you book on any 2 or 3+ different courses.


What will you learn?


  • What is analytics?
  • Key Components of Google Analytics
  • Where can GA be used?
  • How does analytics work?
  • How is it implemented
  • Creating filters and annotations
  • Secondary dimensions
  • Search and advanced search
  • Different data sets and options
  • Audience behaviour


  • Visitors flow
  • Acquisition, campaigns, keywords, social and SEO
  • Events, goals and funnels
  • In-page analytics
  • Conversion reports
  • Segmentation
  • Dashboard
  • Reporting
  • Common issues
  • Why Google Analytics?
The instructor was very good and he really knew this subject!

Is this the right course for you?

Google Analytics for beginners is particularly suitable if you are:

  • Working in marketing and want a better understanding of how your promotional activities are performing
  • Looking to improve your marketing strategy or on-page content and navigation, as well as understand user behaviour

If you have features such as Goals and Events set up, our advanced GA course could be more suitable for you as it covers more technical aspects of GA in more depth. 

Meet Mark Cunnah, your trainer

Mark is a UX Analyst at Webcredible with an amazing level of digital marketing knowledge. He leaves no stone unturned when working with our clients, seeking to uncover every possible insight about their users based on analytics data. He works a lot with our UX researchers, combining his data insight with their qualitative research findings.

As a digital marketing professional over the past 10 years, he has huge amounts of experience in using Google Analytics (as well as SEO, PPC and other online marketing techniques) to improve conversion rates. He's worked both agency- and client-side and has an incredibly consistent track record of success.

When you meet Mark, your trainer, you'll immediately be struck by his incredible passion for analytics and digital marketing, and his ability and willingness to help you learn and solve whatever problem you're facing.

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams can come to us or have a private course at their workplace

  • Organisations can be transformed by our bespoke 'Cultivate' service

    Read more about Cultivate

Private and bespoke training

Have us come to you and train your teams. We'll work closely with you to design a relevant training programme.

Get in touch


+44 (0)20 7423 6320


133 Park Street
United Kingdom

Check out all of our training courses...

  1. Learn the process

    You are here

  2. Get ideas & discover needs

    You are here

  3. Create the content

    You are here

  4. Design the interactions

    You are here

  5. Evaluate your product

    You are here

  6. Sell & support your product

    You are here

About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery. Not forgetting as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

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