Google Analytics training

Harnessing the power of Google Analytics

Google Analytics can provide valuable insights into how people interact with your website and business. Our course will teach you to see how your site is being used, as well as how it can be improved to provide your users with a better experience.

During the training course you'll learn:

  • How Google Analytics works and how to implement it - This involves looking at how Google's cookies work, and how they can send information to Google Analytics about your site.
  • How to set up Goals and Funnels within Analytics to help you track user behaviour - Every business has a Goal in mind that it wants its website users to accomplish (whether that's to buy something, to register, or to get in touch). We'll walk you through how you can set up your Analytics to know when users have completed your goals. This will also give you insight into what makes your users convert.
  • How to understand what information Analytics is telling you - Analytics breaks all its information down into Dimensions and Metrics. You'll learn how to interpret the information Google is giving you to get real insights for your business.
  • How to create dashboards and standard reports - Nearly everyone will need to provide reports from Analytics, giving stakeholders information on what marketing channels are working, whether recent campaigns have been effective, and what content your users are responding to. We'll teach you to create visual reports and dashboards to satisfy higher management's strategic demands for metrics.
  • How to track the micro interactions that take place on your website - Before completing your website Goals, your users will likely interact with your site in many smaller ways (downloading pdfs, signing up to newsletters, or filling in contact forms with questions). We'll teach you to track these smaller Events effectively to get a better idea of what features on your website help your users to convert.

You'll login to your own GA account during the course so you can get insights straightaway. If you don't have access then we can provide you with an account to work with.



£495 +VAT
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Get a 10% or 20% discount when you book on any 2 or 3+ different courses

Listen to one of your trainers, Mark, tell you all about the course

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Get a 10% or 20% discount when you book on any 2 or 3+ different courses.


What will you learn?


  • What is analytics?
  • How do Google's cookies work?
  • What are Dimensions and Metrics?
  • How to set up Filters for your website
  • How to set up Goals for your website
  • Navigating through Analytics reports
  • Using Annotations to track marketing activity
  • How to use Secondary dimensions
  • Using Search and Advanced Search
  • How to use Date control to compare data


  • Finding out where your users come from (Traffic sources)
  • Campaigns and tagging urls to track your marketing efforts
  • Research what keywords are driving organic traffic to your site from Google
  • Finding out what website content is getting the most engagement
  • How to track Events on your site
  • How to track Goal completions on your site
  • Setting up a Goal Funnel to track what gets users to convert
  • How to narrow down your data using Google's Segments
  • How to build a Dashboard
  • How to schedule automated reports
The instructor was very good and he really knew this subject!

Is this the right course for you?

Google Analytics for beginners is particularly suitable if you are:

  • Working in marketing and want a better understanding of how your promotional activities are performing
  • Looking to improve your marketing strategy or on-page content and navigation, as well as understand user behaviour

If you have features such as Goals and Events set up, our advanced GA course could be more suitable for you as it covers more technical aspects of GA in more depth. 

Meet Michael Jacobi, one of your trainers

Michael has a finger in all the Webcredible pies. His marketing remit stretches from talking about the projects we're working on, to promoting the company's digital observations and even highlighting career and training opportunities here.

As a digital marketing professional over the past 4 years, he has huge amounts of experience in using Google Analytics (as well as SEO, PPC and other online marketing techniques) to improve conversion rates. He's passionate about communicating how to make the most of those tools and techniques.

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams can come to us or have a private course at their workplace

    More about private training

  • Organisations can be transformed by our bespoke 'Cultivate' service

    More about Cultivate

Private and bespoke training

Have us come to you and train your teams. We'll work closely with you to design a relevant training programme.

Get in touch


+44 (0)20 7423 6320


133 Park Street
United Kingdom

Check out all of our training courses...

  1. Learn the process

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  2. Get ideas & discover needs

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  3. Create the content

    You are here

  4. Design the interactions

    You are here

  5. Evaluate your product

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  6. Sell & support your product

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About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like. Oh, and unlimited Prosecco at the end of the day.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

You'll need a laptop and charger, along with login details to your Google Analytics account (if you have them). Once you've booked, let us know if you don't have a laptop and we can lend you one of ours.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

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