Google Analytics training

Analytics for beginners

Discover the world of web analytics, what it is, why you should use it and how to get maximum benefit for your business. Spend the day with us on Google Analytics for beginners and you'll learn all about:

  • The key components of Google Analytics
  • How Google Analytics works and how to implement it
  • Searching, advanced searches and filtering by date
  • Your geodata and audience behaviour
  • Reports and how to set up goals and funnels 


£495 +VAT
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Get a 10% or 20% discount when you book on any 2 or 3+ different courses.


Private and bespoke training

Have us come to you and train your teams. We'll work closely with you to design a relevant training programme.

Get in touch


+44 (0)20 7423 6320


133 Park Street
United Kingdom

What will you learn?


  • What is analytics?
  • Key Components of Google Analytics
  • Where can GA be used?
  • How does analytics work?
  • How is it implemented
  • Creating filters and annotations
  • Secondary dimensions
  • Search and advanced search
  • Different data sets and options
  • Audience behaviour


  • Visitors flow
  • Acquisition, campaigns, keywords, social and SEO
  • Events, goals and funnels
  • In-page analytics
  • Conversion reports
  • Segmentation
  • Dashboard
  • Reporting
  • Common issues
  • Why Google Analytics?
The instructor was very good and he really knew this subject!

Is this the right course for you?

Google Analytics for beginners is particularly suitable if you are:

  • Working as an analyst or marketer and you want to get a better grasp of which reports to use and how to use the data
  • Looking to improve your marketing strategy or on-page content and navigation, as well as record goals

If you work with Google Analytics everyday, but feel you're not getting the most of it, then you should take a look at our advanced GA course.

Meet Mark Cunnah, your trainer

Mark is a UX Analyst at Webcredible with an amazing level of digital marketing knowledge. He leaves no stone unturned when working with our clients, seeking to uncover every possible insight about their users based on analytics data. He works a lot with our UX researchers, combining his data insight with their qualitative research findings.

As a digital marketing professional over the past 10 years, he has huge amounts of experience in using Google Analytics (as well as SEO, PPC and other online marketing techniques) to improve conversion rates. He's worked both agency- and client-side and has an incredibly consistent track record of success.

When you meet Mark, your trainer, you'll immediately be struck by his incredible passion for analytics and digital marketing, and his ability and willingness to help you learn and solve whatever problem you're facing.

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams can come to us or have a private course at their workplace

  • Organisations can be transformed by our bespoke 'Cultivate' service

    Read more about Cultivate

Check out all of our training courses...

  1. Learn the process

    You are here

  2. Get ideas & discover needs

    You are here

  3. Create the content

    You are here

  4. Design the interactions

    You are here

  5. Evaluate your product

    You are here

  6. Sell & support your product

    You are here

About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery. Not forgetting as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

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