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Information architecture training

Expert-led training courses

Our 2-day information architecture (IA) course teaches you how to organise information and content based on customer behaviour.

You'll work through all the stages of a comprehensive user-centred design process to become familiar with every step, leading to robust site and page structures.


Book course(s)

Get a 10% or 20% discount when you book on any 2 or 3+ different courses

IA training dates in 2015/2016

What you'll learn on the IA course

Our hands-on IA training is fantastic - small class sizes, highly interactive and taught by experts. During the course you will:

  • Learn how to apply the IA process to your own digital products
  • Find out how to analyse and communicate research with personas
  • Create meaningful user journey maps and workflows
  • Learn how to create content structures, schemes and navigation
  • Uncover the importance of testing, evaluating and grouping data

UX training programme

The IA training is part of our user experience training programme of 16 courses - get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively.

IA course duration & details

The course lasts for 2 consecutive days (10:00-17:00 each day) and takes place at our purpose-built training centre at the Webcredible offices in London. You will:

  • Get very well fed whilst you're here - we provide light breakfast snacks, a buffet-style lunch with hot & cold canapés and refreshments throughout the day
  • Attend a relatively small (maximum 10 participants) IA course that's interactive, informal and fun

Topics covered include:

Day 1

  • What is information architecture?
  • Business goals and needs
  • User goals and needs
  • User research methods
  • Interviews
  • Focus groups
  • Surveys
  • Ethnography
  • Diary studies
  • Analysis

Day 2

  • Communicating research: Personas
  • Conceptual design models
  • Structures, schemes and navigation
  • Labelling and language
  • Tree testing and card sorting
  • Navigation
  • Search and metadata
  • Content strategy
  • Testing and iterating your designs

Book your place now and discover how to structure and design your website around your users' needs.

Why not download your copy of our 2015 training directory

Who is the IA course for?

This course is particularly suitable if you are:

  • A web owner, content editor, digital project manager, visual designer, front-end web developer or a manager of marketing and digital platform
  • Looking for an entry level course into the practical implementation of user experience and structuring your website or digital platform
  • Wanting to refresh your knowledge or intrigued by information architecture
  • Interested in signing up for our interaction design & prototyping course and need a good overview of the user-centred design process before attending

Support after the course

Our online Webcredible training community on LinkedIn provides on-going support after the course. We invite you to join the Alumni group in order to:

  • Interact directly with our e-learning community, expert trainers and fellow students
  • Get regular updates, tips and engage with us on our live chats and webinars
  • Join in with discussions or ask questions to help you progress your learning once you're back in your working environment

Our IA trainers

The IA training course is usually run by:

Alex Lillo (Experience Lead)

Alex is a highly experienced UX consultant who designs UX interfaces, leads research and design projects for our clients and delivers training. His ten years' of end-to-end experience in digital design, from research to delivery, gives him a broad perspective that helps him find holistic solutions to complex problems.

Isabel Santafe

Isabel is a UX consultant at Webcredible. She holds a Masters degree in Social Anthropology from SOAS and a Masters in Human-Computer Interaction from UCL. She has extensive design research experience and specialises in Mobile User Experience and ethnographic research methods. She is an experienced trainer and regularly writes articles and runs usability testing, user research and design projects.

Our training facilities

Our IA courses are all run at our purpose-built training centre at the Webcredible offices in London.

All our training is run in a bright airy room with each person having access to a PC. You can also use our break-out area, with refreshments provided throughout the day.

Previous training participants

We've trained over 10,000 individuals across 2000 organisations, including:

The course was great! Practical exercises helped us learn how to apply our new skills during the training. The training was fun, interesting and interactive - I'd recommend it to anyone.

Digital manager, Levi Strauss

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