Information architecture (IA) training

Integrate, compose and optimise

Our hands-on IA training is fantastic - small class sizes, highly interactive and taught by experts. During the course you will:

  • Learn how to apply the IA process to your own digital products
  • Find out how to analyse and communicate research with personas
  • Create meaningful user journey maps and workflows
  • Learn how to create content structures, schemes and navigation
  • Uncover the importance of testing, evaluating and grouping data


£880 +VAT
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Get a 10% or 20% discount when you book on any 2 or 3+ different courses

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  • Jan

    20 - 21

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    Places available

  • Feb

    25 - 26

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  • Apr

    5 - 6

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  • May

    17 - 18

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Related courses tend to run on consecutive dates.

Get a 10% or 20% discount when you book on any 2 or 3+ different courses.


Private and bespoke training

Have us come to you and train your teams. We'll work closely with you to design a relevant training programme.

Get in touch


+44 (0)20 7423 6320


133 Park Street
United Kingdom

What will you learn?

Day 1

  • What is information architecture
  • Business goals and needs
  • User goals and needs
  • User research methods
  • Interviews
  • Focus groups
  • Surveys
  • Ethnography
  • Diary studies
  • Research analysis

Day 2

  • Communicating research: Personas
  • Conceptual design models
  • Structures, schemes and navigation
  • Labelling and language
  • Tree testing and card sorting
  • Navigation
  • Search and metadata
  • Content strategy
  • Testing and iterating designs
A very interesting course. Lots of exercises throughout which really helped me get to grips with IA. Food was lovely too

Is this the right course for you?

This course is particularly suitable if you are:

  • Website manager, content editor, project manager, visual designer, front-end developer or digital marketing manager
  • Looking for an entry-level course to the practical implementation of user experience and structuring your digital platforms
  • Wanting to refresh your knowledge or intrigued by information architecture
  • Interested in signing up for our interaction design & prototyping course and need a good overview of the user-centred design process before attending

Meet Alex Lillo, your trainer

Alex is a highly experienced UX consultant who designs interfaces, and leads large customer experience and user-centred design projects for our clients. His 10 years' of end-to-end experience in digital design, from research to delivery, gives him a broad perspective that helps him find holistic solutions to complex problems.

As an Experience Lead at Webcredible, he heads up teams for some of Webcredible's largest client projects. A very hands-on team leader, he can often be found running research and creating some of the most amazing user journeys, information architectures and designs.

As a trainer, Alex always makes sure you understand and buy-in to what you're learning, guiding and facilitating participants to come up with the answers themselves. The best trainers aren't the ones that speak all the time!

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams can come to us or have a private course at their workplace

  • Organisations can be transformed by our bespoke 'Cultivate' service

    Read more about Cultivate

Check out all of our training courses...

  1. Learn the process

    You are here

  2. Get ideas & discover needs

    You are here

  3. Create the content

    You are here

  4. Design the interactions

    You are here

  5. Evaluate your product

    You are here

  6. Sell & support your product

    You are here

About the 2 days


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery. Not forgetting as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

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