Web writing training

Spinning the web

Our hands-on web writing training (or online copywriting training) is fantastic - small class sizes, highly interactive and taught by experts. During the course you will:

  • Learn how to understand your audiences' goals and why this is so important
  • Re-organise the text of your website so it's as user-friendly as possible
  • Use journalistic techniques to summarise your online content
  • Use keyword effectively and write search engine optimised content 
  • Learn to write for social media and create shareable content


£495 +VAT
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Get a 10% or 20% discount when you book on any 2 or 3+ different courses

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Related courses tend to run on consecutive dates.

Get a 10% or 20% discount when you book on any 2 or 3+ different courses.

Private and bespoke training

Have us come to you and train your teams. We'll work closely with you to design a relevant training programme.

Get in touch


+44 (0)20 7423 6320


133 Park Street
United Kingdom

What will you learn?


  • Planning: Goals & audiences
  • What makes good content
  • Evaluating your content
  • Understanding online readers
  • Writing for online readers
  • Web page elements
  • Signposting, lists and page titles
  • Standfirst: How to explain the page
  • Links and calls-to-action
  • Simple, direct, user-focused sentences


  • Choosing the right words
  • Features and benefits
  • What do your readers care about?
  • Evaluate your website
  • How people will find your web page
  • Writing for search
  • Writing for social media
  • Writing shareable headlines
  • Turning offline content into online content
  • Design, layout, font and styles
Nice learning environment, good learning, knowledgeable trainer, all in all very good experience.

Is this the right course for you?

This course is particularly suitable if you are:

  • New to web writing or have some experience and would like a refresher and to gain some formal training
  • Working in an environment where you have inherited web duties or you work in a marketing, IT, web writing or communications function
  • Looking to empower employees to write and contribute to your digital content

You might also want to attend our advanced web writing course which usually takes place the day after this course.

Meet Felice Hawley, your trainer

Felice is a journalist and editor who began web-based writing after 16 years at CNN. Felice has led large web launch and content migration projects across numerous sectors including government, financial services and IT.

She spends most of her days working with clients on large- and medium-sized projects to create content strategies, draft tone-of-voice guidelines and craft amazing copy. She can often be found trying to bridge the gap between clients' editorial/commercial teams and IT departments.

Felice is an incredibly experienced trainer and her enthusiasm for all things content is unbelievably infectious... as you'll find out if you attend one of her courses.

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams can come to us or have a private course at their workplace

  • Organisations can be transformed by our bespoke 'Cultivate' service

    Read more about Cultivate

Check out all of our training courses...

  1. Learn the process

    You are here

  2. Get ideas & discover needs

    You are here

  3. Create the content

    You are here

  4. Design the interactions

    You are here

  5. Evaluate your product

    You are here

  6. Sell & support your product

    You are here

About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery. Not forgetting as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

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