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Web writing training

Spinning the web

Our hands-on web writing training (or online copywriting training) is fantastic - small class sizes, highly interactive and taught by experts. During the course you will:

  • Learn how to understand your audiences' goals and why this is so important
  • Re-organise the text of your website so it's as user-friendly as possible
  • Use journalistic techniques to summarise your online content
  • Use keyword effectively and write search engine optimised content 
  • Learn to write for social media and create shareable content
Sep

15

£495 +VAT
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Get a 10% or 20% discount when you book on any 2 or 3+ different courses

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    15

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  • Nov

    3

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    3

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    26

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Related courses tend to run on consecutive dates.

Get a 10% or 20% discount when you book on any 2 or 3+ different courses.

Private and bespoke training

Have us come to you and train your teams. We'll work closely with you to design a relevant training programme.

Get in touch

Phone

+44 (0)20 7423 6320

Address

133 Park Street
London
SE1 9ED
United Kingdom

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What will you learn?

Morning

  • Planning: Goals & audiences
  • What makes good content
  • Evaluating your content
  • Understanding online readers
  • Writing for online readers
  • Web page elements
  • Signposting, lists and page titles
  • Standfirst: How to explain the page
  • Links and calls-to-action
  • Simple, direct, user-focused sentences

Afternoon

  • Choosing the right words
  • Features and benefits
  • What do your readers care about?
  • Evaluate your website
  • How people will find your web page
  • Writing for search
  • Writing for social media
  • Writing shareable headlines
  • Turning offline content into online content
  • Design, layout, font and styles
Nice learning environment, good learning, knowledgeable trainer, all in all very good experience.

Is this the right course for you?

This course is particularly suitable if you are:

  • New to web writing or have some experience and would like a refresher and to gain some formal training
  • Working in an environment where you have inherited web duties or you work in a marketing, IT, web writing or communications function
  • Looking to empower employees to write and contribute to your digital content

You might also want to attend our advanced web writing course which usually takes place the day after this course.

Meet Felice Hawley, your trainer

Felice is a journalist and editor who began web-based writing after 16 years at CNN. Felice has led large web launch and content migration projects across numerous sectors including government, financial services and IT.

She spends most of her days working with clients on large- and medium-sized projects to create content strategies, draft tone-of-voice guidelines and craft amazing copy. She can often be found trying to bridge the gap between clients' editorial/commercial teams and IT departments.

Felice is an incredibly experienced trainer and her enthusiasm for all things content is unbelievably infectious... as you'll find out if you attend one of her courses.

Who is our training for?

Individuals who want to learn in interactive classroom sessions

Teams can come to us or have a private course at their workplace

Organisations can be transformed by our bespoke 'Cultivate' service

Read more about Cultivate

Check out all of our training courses...

Learn the process

You are here

Get ideas & discover needs

You are here

Create the content

You are here

Design the interactions

You are here

Build the front-end

You are here

Evaluate your product

You are here

Sell & support your product

You are here

About the day

Duration

Courses start at 10am and finish at 4.30-5pm.

Food

Breakfast, lunch and cakes, all from the amazing PAUL's bakery. Not forgetting as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

  • Venue: Purpose built for hands-on learning

    Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

    Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

    Community: Meet like-minded people

  • Hands-on: Activity-based learning

    Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

Already booked on this course?
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