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Web writing training

Expert-led training courses

Web writing skills will ensure that you write effective online content for your website, social media platforms and search engine optimisation.

After this 1-day course, you will know how to engage and sell online with a range of great digital copywriting skills.


Book course(s)

Get a 10% or 20% discount when you book on any 2 or 3+ different courses

Web writing training dates in 2015

What you'll learn on the web writing course

Our hands-on web writing training (or online copywriting training) is fantastic - small class sizes, highly interactive and taught by experts. During the course you will:

  • Learn the importance of understanding your goals and the goals of your audience
  • Reorganise the text of a website so it is more user friendly
  • Use journalistic techniques to summarise your online content: how can standfirsts improve your online content?
  • Find out how people find your page - SEO and keywords
  • Learn how to write for social media and creating shareable content

Online copywriting training programme

The web writing training is part of our online copywriting training programme of 4 courses - get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively.

Web writing course duration & details

The course lasts for 1 day (10:00-17:00) and takes place at our purpose-built training centre at the Webcredible offices in London. You will:

  • Get very well fed whilst you're here - we provide light breakfast snacks, a buffet-style lunch with hot & cold canapés and refreshments throughout the day
  • Attend a relatively small (maximum 10 participants) web writing course that's interactive, informal and fun

Topics covered include:


  • Planning: Goals & audiences
  • What makes good content
  • Evaluate your content
  • Understanding online readers
  • Writing for online readers
  • Web page elements
  • Signposting, lists and page titles
  • Standfirst: How can I explain the page?
  • Links & calls to action
  • Simple, direct, user-focused sentences


  • Choosing the right words
  • Features and benefits
  • What do your readers care about?
  • Evaluate your website
  • How people will find your web page
  • Writing for search
  • Writing for social media
  • Writing shareable headlines
  • Turning offline content into online content
  • Design, layout, font & styles

Book your place now and learn to write and maintain effective online content for your digital channels.

Why not download your copy of our 2015 training directory

Who is the web writing course for?

This course is particularly suitable if you are:

  • New to web writing or have some experience and would like a refresher and to gain some formal training
  • Working in an environment where you have inherited web duties or you work in a marketing, IT, web writing or communications function
  • Looking to empower employees to write and contribute to your digital content

You might also want to attend our advanced web writing course which usually takes place the day after this course.

Support after your web writing training

Our online Webcredible training community on LinkedIn provides on-going support after the course. We invite you to join the Alumni group in order to:

  • Interact directly with our e-learning community, expert trainers and fellow students
  • Get regular updates, tips and engage with us on our live chats and webinars
  • Join in with discussions or ask questions to help you progress your learning once you're back in your working environment

Our web writing trainers

The web writing training course is usually run by:

Felice Hawley

Felice is a journalist and editor who began web-based writing after 16 years at CNN. Felice has led large web launch and content migration projects for local government and in the financial services and IT sectors. She is a highly experienced trainer specialising in creating bespoke training programmes on writing and media skills.

Webcredible runs this course in conjunction with digital copywriting agency Sticky Content, where Felice spend most of her days.

Our training facilities

Our web writing courses are all run at our purpose-built training centre at the Webcredible offices in London.

All our training is run in a bright airy room with each person having access to a PC. You can also use our break-out area, with refreshments provided throughout the day.

Previous training participants

We've trained over 10,000 individuals across 2000 organisations, including:

The web writing course was great! Practical exercises helped us learn how to apply our new skills during the training. The training was fun, interesting and interactive - I'd recommend it to anyone.

Digital manager, Levi Strauss

Corporate training

Digital skills development

We work within your organisation to guide your team's skill development, providing benefits above and beyond our regular training services

about corporate training

About us

We're not just a training academy, we're a user experience agency (UX agency) that creates people-centred, efficient and delightful digital experiences.

Get in touch on 020 7423 6320

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