Caroline wants to push design boundaries, but under two conditions: Webcredible clients get to stand out in the marketplace and their users actually benefit.
She has the creative and logical skills to make both happen. A former art director for high-end fashion media brands and now a UI specialist, Caroline conceives elegant designs grounded in the real world. She makes sure clients don't get caught out with a design they can't fill in or that isn't based on good UX practice.
Caroline is currently challenging herself and her colleagues to explore big data as a design and research tool. She believes predictive analytics can help Webcredible make more intelligent recommendations for our clients and their own customers.
Designs should have real content to put in front of clients – not just graphics or grey boxes with crosses in them.
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