Meet all of our amazing team

Chi Chung Tsang

Senior Experience Consultant

I craft user-centric products and services that seek to improve the lives of those who use them. A constant explorer and problem solver, I can be found near users and stakeholders and often come armed with post-it notes.

I lead on some of the exciting projects that we get up to. This includes improving Kuoni's customers' experience when looking for and booking holidays, helping UKRD venture from a world of radio into the realms of digital, create a health app assessment process for the NHS and improving the way Charities Aid Foundations connects people to charities.

I may also be found teaching user research at Webcredible, maintaining our research testing labs, dabbling in public speaking or exploring the potential of new and emerging technologies.

I started thinking about user experience when I was volunteering for a children's charity and became fascinated by the way children interact with technology. This led me to study Human-Computer Interaction and working for a creative marketing agency before ending up at Webcredible.


Chi on the web

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When you work for Webcredible you benefit from everyone’s knowledge. It’s not just a small team on one project, there’s a whole spectrum of experience here.

Chi's been busy recently...

  • TUI Travel

    Redesigned internal booking systems ensure staff efficiency and satisfaction

  • Public Health England

    Service design to integrate health apps into the NHS, changing how care is delivered nationwide


    Ongoing program of research to help users more easily plan holidays

  • Virgin Holidays

    User-centred customer journeys inspire revolutionary new way to book holidays

Latest blogs by Chi...

Guerrilla testing - practical tips

26 May 2016

It's always valuable to test your designs with users. Guerrilla…

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