Emma’s been in digital marketing since 2000 and has worked with both agencies and clients across a wide range of marketing channels and industry sectors. Emma understands the crucial role analytics plays in the commercial decisions businesses of all sizes have to make. Clients have included British Airways, Intel and Newsflare. Emma’s main focus is to help clients marry a good understanding of their customers’ behaviour with maximising revenue through data. There are so many ways customers interact with brands these days and she sees analytics as the most effective and immediate way to get an accurate picture of what they’re saying. Emma is Google Analytics IQ certified.
Emma loves all kinds of sports and was a Games Maker at the London Olympics and Paralympics. She also plays guitar, enjoys cooking and is an investor with Lendwithcare.org, helping entrepreneurs in the developing world.