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Frances Eida

Experience Lead

My goal is to design the digital bits of life to be better, so the wider non-digital aspects of life benefit too. 

I do this as lead consultant at Webcredible, with over 20 years' experience in-house and agency. I commence every project with my researcher's head on and start with people. This approach balances user and commercial needs and has also won over clients to the value of research led user-centric design.

I'm a natural facilitator, being supportive and challenging of client assumptions in order to identify digital opportunities. A love of communicating ideas has meant I've been invited to speak at high profile events, such as keynote speaker at Geekgirl.

Leading accounts, I strategise, deliver and support bespoke programmes of work. Working 'people first' comes naturally and to the customer, client, stakeholders as well as cultivating a supportive, engaged and productive project team culture.

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Frances on the web

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This approach balances user and commercial needs and has also won over clients to the value of research led user-centric design.

Frances has been busy recently...

  • Brompton

    User-centred website redesign drives international growth for iconic brand

  • VoucherCodes.co.uk

    User experience transformation embeds user-centred practices into design process

  • easyJet

    Rapid user-centred design helps to create best customer help site in the world

  • NEST

    Rapid website redesign manages to make pensions clear and inspiring

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