I'm a lead strategist, designer and problem solver obsessed with creating people-centred digital products and services. I'm a firm believer in taking an evidence based approach – iteratively involving users in the design process increases the experience of your end product, ultimately improving its business value.
I've created innovative experiences for Age UK, connecting older people in the UK to public volunteers through the highly successful Telephone Befriending service. I also led on the award-winning Museum of London website and delivered a business changing digital strategy for multi-billion dollar company Apollo Tyres in India.
Before Webcredible I led the design on a global advertising platform for Google, created a digital content strategy to help people stop smoking and embedded user-centred in a range of organisations.
There is no one size fits all. We can’t – and we don’t - take the same approach every time.
Digital transformation so Age UK can keep helping millions of older people love later life
User experience partnership shapes rapid digital transformation
Complete redesign leads to massive efficiency improvements
Ongoing program of research to help users more easily plan holidays
For us, a pattern library is an essential tool to provide consistency…
Fitness devices are powerful in motivating people to exercise. But…
User testing delivers many insights that inform optimisation, product…