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Nazar Ali Khan

Experience Lead

I find out what people need to create tangible outputs that they enjoy using.

I'm inclusive and collaborative in my approach, and passionate about the value of research to drive innovation.

At Webcredible, I take a lead role on strategy, research and design for projects, and also contribute to our training programme.

I'm equally at home working on large-scale projects or smaller fast-moving ones. I've helped automotive and financial services clients to simplify life for their customers, looked at the behaviour of fashion shoppers and shown cruise customers how to try virtual reality on their phones. Being a UX mentor and coach has allowed me to share my passion and skills with others, and I've also taught architecture students how to design for the physical and digital worlds.

Outside of Webcredible, I perform live electronic music, having played around London at both venues and galleries.


Nazar on the web


I find out what people need to create tangible outputs that they enjoy using.

Nazar's been busy recently...

  • Age UK

    Digital transformation so Age UK can keep helping millions of older people love later life

  • SSE

    User experience partnership shapes rapid digital transformation


    Complete redesign leads to massive efficiency improvements


    Ongoing program of research to help users more easily plan holidays

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