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Olena Bulygina

UX Consultant

I build research-driven products that delight users and clients alike.

I am passionate about accessibility and believe in designing for all people, regardless of their abilities. One of the greatest joys for me is to increase impact of any project by inclusive design driven by ethical values.

I help established organisations and startups employ people-centered thinking to ship products that are integral parts of people's daily lives. This process includes rigorous user research, laser-focused delivery and alignment of business objectives with design practice outcomes. One of the examples is the customer-focused internal customer journey framework for Capital One UK, where I led a critique to the project's success content audit, extracting valuable design insights from over two hundred research items.

Previously I have worked with clients of diverse range and scale: global brands such as Nike and L'Oreal, advertising agencies, nonprofits, traditional and digital media. I have co-founded The Old Reader, a news RSS-reader that is currently serving over half a million people in an open and transparent way after being acquired by another company in 2013. I was responsible for design and strategy that grew this product from zero to hundreds of thousands people using and loving it.

Away from work, you can find me working on personal photography projects, designing photobooks, writing on technology for Vogue and Wonderzine, creating interactive art installations or just playing video games.


Olena on the web


I'm dedicated to creating intuitive, inspired and effective solutions and products that delight users and clients alike.

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