I'm an award-winning, hybrid designer who specialises in balancing aesthetics, insight, and usability to create beautiful digital products. By digging deep to understand how people really think, and continually iterating, testing, and experimenting, the best outcomes can be crafted for any digital challenge.
I thrive solving complex problems, and am always looking for the next challenge to sink my teeth into. I have a wealth of experience across a range of sectors, from global financial banking applications to consumer products for Virgin Trains and L'Oreal.
I've won and been shortlisted for a variety of awards, including most innovative mobile app at the UK IT industry awards and UI/UX designer of the year at the 2016 Young Design Leader Awards.
There should be a wow factor, but by the end of the journey the client will also know how to make it work, the whole concept will make sense for their company.
Redesign of UCAS Track delivers 95% satisfaction rating
Multi-award winning augmented reality app helps sales increase by 65%
Multichannel service design ensures optimal customer experience
Charities Aid Foundation
End-to-end redesign of white label donation service leads to large increase in donations