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Shelley Malham

Account Director

I lead client accounts to create award winning products that meet our clients' business objectives.

I act as an ambassador for our clients on the inside, and for Webcredible on the out; I keep the balance just right to create one team devoted to making amazing products. I'm passionate about customer experience, so I feel lucky to have found an industry where everyday we're solving real customer problems.

I oversee the quality of delivery to ensure it meets our objectives, that it can lead to further opportunities and that it's going to impress. I lead the relationship with the Virgin Trains, where we're driving forward the end-to-end customer experience across all digital platforms, resulting in continuously increased customer conversion and business revenue. I've worked with CBI to transform their business to a digital first proposition, as well as leading the Age UK account through the rebrand & new website build of their commercial arm, where together we're devoted to ending loneliness for older people.

Before my time at Webcredible I focused on the mobile part of the digital customer journey, and I'm proud to have worked with some awesome brands, including: transforming group money with Santander to deliver an award winning app; building a game changing data visualisation app for music artists with the fastest growing music publishing company in the world, Kobalt.


Shelley on the web


Understanding the heart of the customer problem and unveiling the opportunity, that’s the exciting bit, that’s when we can really help our clients make a difference.

Shelley's been busy recently...

  • Age UK

    Digital transformation so Age UK can keep helping millions of older people love later life

  • Brompton

    User-centred website redesign drives international growth for iconic brand


    Complete redesign leads to massive efficiency improvements

  • Virgin Trains

    Ongoing partnership leads to countless conversions in the purchasing funnel

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