I design compelling interfaces that work.
I stand for easy-to-use, easy-to-understand products that make a positive impact on people's lives.
Making things look effortless is not easy and one way to do so - of which I'm a big advocate, both at Webcredible and the outside world- are design systems. Modular, flexible and scalable, they are the ideal answer to brand's need for coherent, consistent and long-lasting digital products.
I started my career as a brand designer, working for a wide range of international clients from banking to naval defences. I quickly became the designated "web person" and after 3 years of working almost exclusively in e-commerce and online fashion, I'm thrilled to have joined the fantastic Webcredible team to get my teeth into a challenging but profoundly evocative industry: transport.
I believe great work comes from an alignment of business goals and human needs; where value is created for both end users and business.
User-centred website redesign drives international growth for iconic brand
User experience transformation embeds user-centred practices into design process
Ongoing partnership leads to countless conversions in the purchasing funnel
Digital transformation so Age UK can keep helping millions of older people love later life