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Stephen Tomlinson

Senior Experience Consultant

I'm a designer that uses evidence-based design to create innovative products and services that customers love.

Equal parts geek and designer, I love to play around with technology, but believe that people need to be at the centre of the design process. A lot of my time is spent rapidly creating prototypes and putting them in front of users. I am also an experienced researcher that has led global research projects for brands such as Dulux and Costco.

I lead projects, working collaboratively with our clients to understand their customers and design user-centred solutions. I also teach UX and information architecture for public and private clients as part of our training academy. What I love about working at Webcredible is the diverse range of industries and clients that I get to work with.

I started my career designing and building websites, and after discovering first-hand the pitfalls of jumping straight into design tools, I worked as a freelance information architect and interaction designer.


Stephen on the web

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Candour is important, giving clients the confidence that you’ve really read their material and listened to them and not jumped to assumptions.

Stephen's been busy recently...

  • Charities Aid Foundation

    End-to-end redesign of white label donation service leads to large increase in donations

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Heathrow Express

    Multichannel service design ensures optimal customer experience

  • Public Health England

    Service design to integrate health apps into the NHS, changing how care is delivered nationwide

Latest blogs by Stephen...

IoT prototyping - how hard can it be?

03 May 2017

We delved into the world of electronics & Internet of Things by…

Service Design Toolkit

01 Feb 2017

The service design toolkit allows you to design customer-centred…

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