Senior Experience Consultant
I'm a designer that uses evidence-based design to create innovative products and services that customers love.
Equal parts geek and designer, I love to play around with technology, but believe that people need to be at the centre of the design process. A lot of my time is spent rapidly creating prototypes and putting them in front of users. I am also an experienced researcher that has led global research projects for brands such as Dulux and Costco.
I lead projects, working collaboratively with our clients to understand their customers and design user-centred solutions. I also teach UX and information architecture for public and private clients as part of our training academy. What I love about working at Webcredible is the diverse range of industries and clients that I get to work with.
I started my career designing and building websites, and after discovering first-hand the pitfalls of jumping straight into design tools, I worked as a freelance information architect and interaction designer.
Candour is important, giving clients the confidence that you’ve really read their material and listened to them and not jumped to assumptions.
Charities Aid Foundation
End-to-end redesign of white label donation service leads to large increase in donations
Multi-award winning augmented reality app helps sales increase by 65%
Multichannel service design ensures optimal customer experience
Public Health England
Service design to integrate health apps into the NHS, changing how care is delivered nationwide