Games are an integral part of our day to day lives, on our phones, our computers… everyone has access and everyone plays games. This has led a new marketing strategy to emerge, gamification. It’s unsurprising really as this type of interaction fits with our natural instincts and behaviours as human beings – everyone likes to play. The level of engagement a customer will have with a brand through game-like interaction is significant and businesses are starting to take advantage of new technologies to utilise gamification for building brand loyalty. A great idea, if you get it right (Foursquare, for instance, is an example of gamification success)
However, before you delve into designing the levels, badges, achievements and leader boards there are 4 key things which should be considered to ensure that a gamification strategy succeeds:
Gamification as a marketing strategy is still in its infancy, but with advancements of technology and the continued growth of digital there is much more innovation to come, and I am really looking forward to seeing what happens next.
This is just a quick guide to getting gamification right, there is further discussion around the above points in our article on Fresh Business Thinking.com ‘Gamification – encouraging a unique user experience’.
What are your experiences with gamification? Let us know by leaving a comment below…