We're really excited to announce that we will be working with the amazing brand Brompton on their digital overhaul! It's going to be a great partnership and a fantastic project that will really help the Brompton's customers to fully engage with cycling and the Brompton brand for years to come.
Cycling is becoming an ever more popular form of transport and Brompton is riding the crest of this wave, having seen rapid growth in recent years. The company is now looking at their next step as a business exporting to more than 40 countries around the world – how they position themselves digitally on a global scale.
A driving philosophy for Brompton is "made for you", a concept at the heart of their innovative transport solution loved by customers worldwide. Applying this principle online, they chose a user-centred design approach to ensure customers are at the centre of their marketing and digital design too.
Trenton Moss, Webcredible CEO & cycling enthusiast commented:
"We're extremely excited to have been chosen to work with Brompton, a truly innovative brand. Working with Brompton to deliver a world-class end-to-end customer experience strategy and digital offering is an opportunity we'll relish and hope to have an impact on cyclists and potential cyclists the world over."
The project will be based on robust user-centred design principles spanning the 3 distinct stages of research, strategy and design. Webcredible will ensure that Brompton's digital touchpoints provide people-centred, efficient & delightful experiences that also work hard for the business as it enters its next stage of growth.
There's going to be loads of research and design activity which we will share with all of you on our blog - where regular posts will document this exciting project as it happens.