Building customer advocacy - CX Forum presentation

by Gemma Maidment on 9 July 2013

An integral part of making the Customer Experience Forum great was inviting high quality brand speakers. It was important for us to not only to share our knowledge and experience but for you to hear from brands who have embedded customer experience practises and strategies into their organisations.

One of these presentations was delivered by Andrew Williams, Customer Experience Strategy Director at Orange Group. His presentation looks at how Orange created a differentiated and branded customer experience strategy and rolled it out across Europe. Check out Andrews presentation on slideshare for a great insight into their approach. If you have any questions on this presentation, or customer experience strategy, please do get in touch! Lastly, another big thanks to Andrew for delivering his amazing presentation.

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