The news industry has had a problem in recent years with decreasing readership numbers and advertising revenue. One option that could be embraced to increase retention is a cross-channel experience strategy. This means ensuring that content is available, is usable, and is cross promoted across any channel where a potential consumer might want to read the news including print, websites, mobile sites, smartphone apps, and tablet apps.
To understand how well this strategy has been adopted, we conducted an expert study to analyse the cross-channel experience of the top 10 UK news providers.
The Webcredible 2011 ‘360° news provider overview’ report provides full feedback, comparisons andleague table ratings for the UK’s top 10 written news providers’ cross channel experience.
Download the report and see the league table!