We've just published our latest report, a Guide to Designing for Voice (PDF 850kb), now available for free download. Be sure to get your copy!
To guide the recommendations in our report, we ran UK-wide research on voice usage which showed us that:
To succeed, design the product around real user needs and test and iterate with them throughout
To succeed in this exciting space, it's important to go back to user-centred principles. People will be interacting with your brand for a reason - they'll have a goal they need to achieve (booking or buying something, entertaining themselves, finding information etc.).
Voice will likely be just one of a number of ways in which users can complete their goal - competing with using your website or app, making a call or visiting you in person. They'll only choose voice if it's either easier for them than other channels or allows them to do something they couldn't do before.
Informed by our work with clients, and further supported by our research, our Guide to Designing for Voice report (PDF 850kb) provides:
These will help guide the design of voice interfaces but, as always, the way to succeed is to design the product around real user needs and test and iterate with them throughout. If a voice app doesn't help users achieve a goal, solve a problem, or provide a moment of delight, it may quickly become an unused gimmick.
Regardless of the importance to your business, not all use cases will be equally suited to voice. Use the following checklist to help you decide:
Download our Guide to Designing for Voice report (PDF 850kb) for all the detail behind these guidelines and lots more!
We work with lots of brands co-creating their voice strategy and/or designing the voice UI - let us know if we can help you get going with voice.