Does the user experience industry embrace social media?

As an agency working in the digital space we understand social, we advise our clients on it, we use it for customer research, and we know its role in brand marketing and multichannel strategy. However, when asked to present on the future of social media insight and user experience at the Social 2.0 event, we found there was quite a discussion to be had in our office - has the user experience industry really embraced social media?

Our business development manager took on the challenge to pull together a view of how the user experience industry is involved in social media analysis at the moment, and explore where we think this relationship should or will be going in the future. The slides are below for your perusal but we're really interested to know what you think about the use of social media insight in the user experience industry so let us know your thoughts in the comments below!

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