Ecommerce Expo and ecommerce usability

For the past couple of days a few of us have been over at Earls Court manning the Webcredible stand at Ecommerce Expo. Trenton ran a presentation on improving online conversions and we got plenty of interesting people to the stand. So, all-in-all it was pretty successful, you can check-out some photos from the show on our Flickr photostream.

To coincide with the show, on Tuesday we also launched our 4th annual Ecommerce Usability report, looking at the usability of 20 of the top UK high street retailers. Marks & Spencer’s new website (launched last week) shot to the top of the rankings alongside last year’s winner WHSmith with 83 per cent.  John Lewis, Woolworths and Boots also boosted their scores to make up the top five, all gaining scores of 80 per cent or more.

It’s clear that many of the top retailers are now really focusing on the user experience of their websites, but there are still one or two basic usability guidelines where many are still coming up short. However, with the average scores increasing substantially every year (73.3 per cent this year), we may have to look into adding some more advanced usability guidelines in the future, as ecommerce sites look to continue developing their user experiences.

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