Get your apps ready for the new iPad

by Gemma Maidment on 13 March 2012
Apple are launching their new iPad this week! March 16th is the big day, and rumour has it that sales are expected to hit 1 million units on the day of release (although we don't know how much stock will actually be available).

So, what's different about the new iPad?

With its new 'retina' display, Apple claims that it will be the most life-like digital experience on the market. It does look quite impressive with four times the pixels than the iPad2 giving sharper and clearer text and colours. Other features and technologies include a new A5X chip, which delivers the improved graphics with clever new pixel display technology, iSight 5-megapixel camera for photos and HD video recording, and better connections (particularly in the US).

But what does it mean for the industry?

Primarily, it means upgrading to higher resolution images. So, if you have an app out there for the iPad, to take full advantage of Apple's latest technology you need to be doubling the resolution of your graphics. Websites too will need to be optimised to deliver to the new capabilities of the retina display.

What if you don't do anything about it?

Your app or website risks not looking as crisp and clear as your competitors. Perhaps not a major issue, but as the technology becomes more widespread, the difference in experience from higher resolution optimised sites and apps compared to those that aren't optimised could taint your levels of customer experience. This will be a particular problem for the luxury market, retail, any industry that really your customers would prefer to see, touch and interrogate your offerings. It is also expected that Apple will introduce the new technology to its Mac ranges, which will increase the need for businesses to react much more than the iPad alone. And of course it can be expected that where Apple leads, others will follow. What are your predictions for the new 'retina' technologies? Will it make a huge improvement to brand customer experience? Let us know in the comments below!

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