It's easy to get caught up in hierarchies and visual design when you're launching a website. But in that excitement it's not unusual for the actual content you need to deliver to be reduced to an afterthought.
What do you need your content to say about you? If your content strategy is about being respected, trusted, inspiring – any reputation you need – then think early about how your content will help convey that idea. Capturing the details of your style in a written guide will help keep your strategy in line.
Capturing the details of your style in a written guide will help keep your strategy in line.
To help guide your organisation's content creation, it's worth having a style guide. A good style guide:
Here are a few good examples:
If you build it, will they come? Not automatically, but a few simple things can help get style guide buy-in..
First, make sure everyone knows where to find the style guide and why they should follow it:
When people know the rules, there's a better chance they'll make them a habit, and help you maintain the style consistency your strategy needs.
Check out our Online Content Strategy course for more ways to manage and grow your site content.