Saturday 21st February was World IA Day 2015. IA standing for information architecture. World Information Architecture Day is a one-day annual conference hosted by the Information Architecture Institute and held in different cities across the world. The aim is to bring professionals together and discuss a different theme every year. This year’s theme was ‘Architecting Happiness’.
The Information Architecture Institute defines IA as: 'The art and science of organizing and labelling web sites, intranets, online communities and software to support usability and findability.’ Here at Webcredible we define IA as: ‘The design of a structure for interactive information and content. It maps relationships, hierarchies, labelling and navigation schemes based on users expectations and needs’. In simple terms, information architecture is the way we structure and organise information and content in websites and digital products, to help users finding information and completing tasks easily and quickly. Users need to know where they are and where they need to go to find what they are looking for, what is around and what to expect. To achieve this, we need to have a good understanding of:
To fit all of this together we can use the following techniques:
These are only a few of many techniques used to ‘Architect Happiness’. If you want to learn more about Information Architecture, and other research methods, we have a training course that can help.
Usability is most definitely one of the critical success factors for websites and digital products. Good information architecture is essential for an information-based system that makes sense to the users. It helps users find necessary information, carry out tasks and achieve their goals. Resources
Keen to find out more? Check out our training course on IA!