There are lots of flight comparison websites and almost all of them follow a very similar layout on their search results pages. They all have a long table with rows of complex information including airline, price, departure times, arrival times, flight durations and stopover durations.
Users have 2 challenges with such pages:
1. All the information is represented by text, and there’s too much text overall which makes it difficult to absorb the overall picture and choose the best overall flight
2. Picking out a criteria, such as the duration, and scanning the list for this detail can be difficult because there’s so much information surrounding it on the screen
Hipmunk have a really innovative solution on their website which shows flights overlaid on a bar chart with time and price as the axes. Users can scan the screen and absorb a lot of information without having to read much text, which makes scanning very quick. This is a really simple, innovative and effective solution.
Hipmunk’s results layout is even more of an advantage on a smartphone. These devices have smaller screens which makes comparing large amounts of data even more challenging. TheiriPhone app uses the same bar chart style layout and works very well.
The Hipmunk’s website and iPhone app brings a fresh innovation approach to flight comparisons.
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