Insight led innovation

by Pete Broadbent on 8 May 2012

Driving innovation through customer experience and insight is a great way for brands to gain new competitive advantages, improve customer loyalty and deliver on business and marketing goals. At the Digital Health Check event run by Figaro Digital in March I explored this subject area in a presentation to demonstrate how insight led innovation can actually be done, and the benefits that can be reaped by implementing it. I really hoped you enjoyed the presentation but if you missed it here's the slide deck for you to look through to help inspire your next insight led innovation with real life examples, practical steps and advice. Hope it's useful!

You can also see a recording of the live presentation so you can get the full commentary and information. Have you implemented this type of approach? Let us know what you think...

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