ITV – it’s all to play for

by Claire Savage on 24 June 2010

I heard on the radio that historically England performs better when their games are broadcast on BBC television and not ITV. So it was with great relief that I settled down to watch the match on BBC Television yesterday, not just because of the risk of cutting to an advert just before the 1 goal of the match, but also with some hope we would get through to the last 16!

Perhaps it’s not surprising then, that ITV came bottom in our World Cup Websites: All to Play For report. Over the last few weeks we have analysed the World Cup-focused websites of FIFA and four major broadcasters – the BBC, Sky, ITV and Eurosport, against 10 best practice usability guidelines.

It’s been an interesting report to write as really this event could be argued to be the main predecessor to the Olympics 2012 and lessons learnt during the World Cup will be the basis of online presence in 2 years time. We think the 2010 World Cup has seen people going online en masse like no other sporting event before, just think about the multi platform user experience during London 2012.

Enough of the future and back to the present. We’re down to the last 16 and a message for ITV:

‘ITV – it’s all to play for.. but currently it’s BBC 1 and ITV 0’.

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