After 15 years as an independent experience design agency, I'm super-excited to announce a new chapter in Webcredible's journey... We're now part of Inviqa, an awesome 200-person agency specialising in software development.
2 years ago we took the strategic decision that we needed to have software development (or dev as I'll refer to it from now on) as part of our offering as:
We spent a year or so trialling different ways of incorporating a dev offering, eventually concluding that (a) partnering; (b) acquiring; and (c) building our own capability weren't the right ways forward. We realised that for our business to thrive long-term we needed to become part of something larger.
We’ll represent one joined-up offering for business & change consulting, experience design and software development
Once we decided that we should become part of a larger entity, we went out looking for one! We met with lots of different types of agencies and consultancies, whittling it down to a final 3. The standout agency throughout the process was Inviqa because:
So in the end it was a really easy decision! We've worked so hard to create and maintain our amazing culture of collaboration, trust and empowerment, and we know that with Inviqa this is going to be nurtured and maintained.
I started Webcredible 15 years ago, by myself, with no money, no office, no clients, no contacts... Back then we were one of the very first specialist experience design agencies and we had to fight for sign-off for relatively small budgets. UX was niche, although being customer-centred seemed to make total sense to me.
Fast forward 15 years and UX has gone truly mainstream and is talked about right up at board-level. It's been amazing to be part of this change and I'm so proud of how we've contributed to making it happen. We've had so many brilliant Fellow Webcredibles that have been part of this journey and I've learnt so much from each and every one of them.
So now our next chapter begins and our very exciting future is with the Inviqa family. In the short-term, the Webcredible brand will remain and we'll stay in our offices, continuing to grow the centre of excellence in experience design that we currently are. In 2019 we'll then move in together and fully integrate into Inviqa – which is where the true value in this comes about.
Together with Inviqa, we'll represent one joined-up offering for business & change consulting, experience design and software development. That's the vision and if we achieve this we'll have a really unique and very compelling proposition. And one that I'm super-excited about.